# Lightweight Ladies Outerwear The Nau Winter 2011 Collection is Sleek and Versatile By Taylor Keefe | Published 2011-11-15 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/nau-winter-2011 References: [highsnobette](http://www.highsnobette.com/news/2011/11/11/nau-womens-autumnwinter-2011-outerwear/) & [nau](http://www.nau.com) The Nau Winter 2011 collection is a sleek line of [women's outerwear](https://www.trendhunter.com/trends/womens-lv-ski) that is just as much comfortable as it is versatile. According to its website, the company produces "urban+outdoor apparel - with integrated designs for the modern mobile life." The Nau Winter 2011 clothing line for ladies subscribes to the ethos of the brand, which is to make clothing that is modern, minimalist and timeless. The designers make clothing that they want to wear, and the no-frills approach is paying off. With lightweight coats, cozy hats and fashionable pants, this clothing is meant to keep you looking chic on the streets or on the mountains. Made for [multifaceted use](https://www.trendhunter.com/trends/transhabit-collection), this clothing line mixes quality, recyclable materials with modern craftsmanship in mind. Not only does the Nau Winter 2011 collection keep you looking great and feeling comfortable in any conditions, but 2% of each sale goes to the humanitarian and environmental agency 'Partners for Change.' ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 53% | Activity: 60% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Versatile Women's Outerwear:** There is a need for versatile outerwear that looks chic on the streets or on the mountains. - **Minimalist Clothing Design:** Consumers are looking for clothing that is modern, minimalist and timeless. - **Eco-friendly Fashion:** Sustainable materials and environmentally responsible production are becoming more important to consumers. ### Where This Applies - **Fashion:** Fashion companies can benefit from incorporating versatile, minimalist and eco-friendly design elements in their products. - **Outdoor Clothing:** The outdoor clothing industry can leverage the trend towards versatile and multifunctional outerwear that can be worn in urban and outdoor environments. - **Sustainability:** Businesses in the sustainability industry can partner with fashion companies to encourage the use of sustainable materials and environmentally responsible production methods. ## Related on Trend Hunter - [Timeless Winter Outwear](https://www.trendhunter.com/trends/fall-and-winter-line.md) - [Functional Timeless Outerwear](https://www.trendhunter.com/trends/soeur-x-kway.md) - [Technical Winter Outerwear](https://www.trendhunter.com/trends/descente-allterrain-fw25.md) - [High-Performance Waterproof Outdoor Collections](https://www.trendhunter.com/trends/waterproof-outdoor-collection.md) - [Alpine Couture Capsules](https://www.trendhunter.com/trends/the-north-face-and-cecilie-bahnsen.md) - [Scandinavian-Inspired Winter Jackets](https://www.trendhunter.com/trends/scandinavian-edition-jackets.md) - [Technical Street Puffers](https://www.trendhunter.com/trends/nanga-and-saturdays-nyc.md) - [Athletic-Inspired Clothing](https://www.trendhunter.com/trends/athleticinspired-clothing.md) - [Modern Sport-Inspired Apparel](https://www.trendhunter.com/trends/winter-wardrobing.md)