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# Pearl White Masquerades
The Naty Chabanenko Cushnie et Ochs Spring 2011 Campaign is Classy-Chic

By Joanne Lam | Published 2010-11-02 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/naty-chabanenko-cushnie-et-ochs-spring-2011
References: [tig-fashion.blogspot](http://tig-fashion.blogspot.com/2010/10/wishing-you-enchanted-all-hallows-eve.html) & [fashiongonerogue](http://fashiongonerogue.com/naty-chabanenko-hugh-lippe-cushnie-oches-spring-2011-campaign/)

Take a look through these Naty Chabanenko Cushnie et Ochs Spring 2011 campaign shots and see how the model rocks each and every outfit from the line.

Donning a mysterious [pearl white mask](https://www.trendhunter.com/trends/glass-001-artistry-mask) in a few images of the series, Chabanenko definitely emits an eerie feel amidst the intensity of these [black and white photographs](https://www.trendhunter.com/trends/alessandro-micheles). Featuring cold hard stares and [clean-cut fashions](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit), this Naty Chabanenko Cushnie et Ochs Spring 2011 campaign is definitely worth a look.

## Trend Insights (Trend Hunter)

- Score: 6.6/10
- Popularity: 97% | Activity: 93% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Mysterious Masks:** Opportunity for fashion brands to incorporate unique and unconventional mask designs into their campaigns.
- **Black and White Photography:** Chance for photographers to experiment with the contrast and intensity of black and white imagery in fashion campaigns.
- **Clean-cut Fashions:** Potential for clothing brands to focus on sleek and minimalist designs in their spring collections.

### Where This Applies

- **Fashion:** Disruptive innovation opportunity for fashion brands to explore new ways of incorporating masks into their campaigns.
- **Photography:** Disruptive innovation opportunity for photographers to push the boundaries of black and white imagery in fashion photography.
- **Clothing:** Disruptive innovation opportunity for clothing brands to embrace sleek and minimalist designs in their spring collections.

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