# Nourishing Body Care Products Naturium is Expanding into Body Care with Two New Products By Elena Rahman | Published 2022-01-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/naturium-is-expanding References: [naturium](https://naturium.com/) [Naturium](https://www.trendhunter.com/trends/energizer-mandelic-acid-body-wash) is expanding into the body care realm with two new affordable products. The active skincare line includes the Glow Getter Multi-Oil and the Perfector Salicylic Acid Body Wash. The Glow Getter Multi-Oil transforms from a luscious [oil to a gentle lather](https://www.trendhunter.com/trends/delicia-drench-shower-oil). It aims to cleanse the skin without stripping it of essential moisture that keeps the skin hydrated and healthy. The oil cleanser is formulated with 50% glycerin, a blend of linoleic-rich oils, and plant-derived squalane. In addition, the multi-oil is fragranced with naturally aromatic coconut and vanilla extracts to evoke a warm, nutty scent. The Perfector Salicylic Acid Body Wash, on the other hand, is formulated with time-released salicylic acid to gently exfoliate the skin and clear clogged pores. Image Credit: Naturium ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 52% | Activity: 79% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Affordable Body Care:** Opportunity to disrupt the body care industry by offering affordable products. - **Multi-use Body Wash:** Potential to disrupt the body wash industry by offering multi-use products. - **Natural Body Care:** Opportunity to disrupt the body care industry by emphasizing the use of natural ingredients. ### Where This Applies - **Skincare:** Naturium's expansion into body care presents opportunities to disrupt the skincare industry. - **Personal Care:** Opportunity to disrupt the personal care industry with affordable and natural body care products. - **Beauty:** Naturium can disrupt the beauty industry by offering affordable and multi-use body care products. ## Related on Trend Hunter - [Skincare-Influenced Body Washes](https://www.trendhunter.com/trends/energizer-mandelic-acid-body-wash.md) - [Skincare-Like Body Capsules](https://www.trendhunter.com/trends/naturium-1.md) - [Deeply Moisturizing Body Oils](https://www.trendhunter.com/trends/glow-getter-body-oil.md) - [Biocompatible Skincare Ranges](https://www.trendhunter.com/trends/naturium-amazon-canada-1.md) - [Gleaming Body Care Kits](https://www.trendhunter.com/trends/naturium-holiday-gift-set.md) - [Ingredient-Focused Bodycare](https://www.trendhunter.com/trends/the-ordinary-body-care.md) - [Sulfur Body Washes](https://www.trendhunter.com/trends/sulfur-body-wash.md) - [Replenishing Clean Bodycare](https://www.trendhunter.com/trends/innersense-body-care.md) - [Antioxidant-Packed Body Cleansers](https://www.trendhunter.com/trends/superfood-niacinamide-body-cleanser.md)