# Plant Lifestyle Campaigns The Natureza Magazine Print Ads Shows How to Care for Foliage By Meghan Young | Published 2011-06-21 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/natureza-magazine References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/06/natureza-magazine-treadmill-dressing-room-beach-chair/) & [longplay360.br](http://www.longplay360.com.br) The Natureza Magazine ad campaign shows that this publication is like a lifestyle magazine for plants of all kind. Considering that people are looking for ways to [introduce healthy greenery into their homes](https://www.trendhunter.com/trends/trader-joes-mini-can-foliage) of late, it is important to learn how to [care for them properly](https://www.trendhunter.com/trends/plant-care-assistants) in the process. Conceived and executed by Sao Paolo-based ad agency Longplay 360, the Natureza Magazine ad campaign is [simple and direct](https://www.trendhunter.com/trends/nobody-reads-ads), sending straight-forward messages that would appeal to just about any crowd. With taglines like 'Do you want your garden to live longer?' and 'Do you want your plants to be prettier?' each print ad speaks to wishes that we have even for ourselves. Of course we want our plants to look better, and if Natureza Magazine knows how, then we will pick it up. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 55% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Plant Care Awareness:** Opportunity for businesses to develop products and services that educate and assist consumers in proper plant care. - **Lifestyle Magazine for Plants:** Potential for new publications or digital platforms catering specifically to plant enthusiasts, providing content on plant care, trends, and lifestyle. - **Greenery in Home Decor:** Growing demand for products and designs that integrate plants and greenery into interior spaces. ### Where This Applies - **Print Media:** Opportunity for magazines and newspapers to create special editions or dedicated sections focusing on plant care and lifestyle. - **Gardening Retail:** Businesses can offer specialized plant care products, tools, and resources to help consumers achieve healthier and more attractive plants. - **Home Decor:** Companies in the home decor industry can capitalize on the trend by creating plant-centric designs, products, and services. ## Related on Trend Hunter - [Whimsical Garden Product Campaigns](https://www.trendhunter.com/trends/where-the-good-things-gro.md) - [Interior Plant Design Services](https://www.trendhunter.com/trends/interior-plant-design-service.md) - [Flora-Inspired Body Autonomy Campaigns](https://www.trendhunter.com/trends/full-bush-summer.md) - [Biophilic Design Brands](https://www.trendhunter.com/trends/greenery-unlimited.md) - [Parent-Focused TV Campaigns](https://www.trendhunter.com/trends/naturefresh.md) - [Aggregated Plant Retail Apps](https://www.trendhunter.com/trends/getanyplant.md) - [Plant Care Tool Collections](https://www.trendhunter.com/trends/prick-ldn.md) - [Plant-Based Billboard Takeovers](https://www.trendhunter.com/trends/plant-based-billboard.md) - [Plant-Cultivating Home Furnishings](https://www.trendhunter.com/trends/lg-4.md)