# Lifestyle-Focused Gummy Vitamins These New Nature’s Truth Gummy Vitamins Come in Three Options By Michael Hemsworth | Published 2021-08-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/natures-truth-gummy-vitamins References: [drugstorenews](https://drugstorenews.com/natures-truth-adds-3-gummies) & [naturestruth](https://naturestruth.com) These new [Nature’s Truth](https://www.trendhunter.com/trends/natures-way-gummy-vitamins) gummy vitamins are being launched by the brand in response to consumer demand to help those who lead [active lifestyles](https://www.trendhunter.com/trends/topgum-active-lifestyle) support their nutritional needs in a simple yet flavorful way. The products come in the form of the B-12 Energy, Probiotic Digestive Aid and Zinc varieties, which are each formulated with different needs in mind. The vegan-friendly gummies are each crafted with different doses of several vitamins and natural ingredients, while also featuring a recipe that is free from gluten, GMOs, artificial flavors and dairy. Senior Vice President of Sales and Marketing Kimberly Vigliante spoke on the new Nature’s Truth gummy vitamins saying, "We are committed to expanding our gummy presence in key top growth segments to give consumers the full breadth of what they’re looking for. Our gummies are adding new users to the category because people love the taste and trust our quality, making them a must-add incremental sales opportunity for retailers.” ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 55% | Activity: 28% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Lifestyle-based Nutritional Supplements:** There is a market opportunity for companies to create nutritional supplements targeted towards specific lifestyles, such as active individuals. - **Flavor-focused Vitamins:** By creating vitamin supplements with unique and appealing flavors, companies can attract consumers who may not have been interested in traditional vitamin products. - **Vegan-friendly Vitamin Options:** With more consumers adopting vegan diets, companies can capitalize on this trend by offering more vegan-friendly options in the vitamins and supplements market. ### Sectors Adopting This - **Nutritional Supplements:** There is a growing demand for nutritional supplements that are specifically targeted towards certain demographics, which presents an opportunity for companies to differentiate themselves and create new products. - **Health and Wellness:** The health and wellness industry is continuously expanding, providing opportunities for new products and innovations, such as the development of lifestyle-based nutritional supplements. - **Retail:** As more consumers look for convenient and flavorful ways to supplement their diets, retailers can offer new products that cater to these demands and drive incremental sales. ## Related on Trend Hunter - [Adult-Targeted Gummy Supplements](https://www.trendhunter.com/trends/new-gummy-vitamins.md) - [Nutrient-Packed Vitamin Gummies](https://www.trendhunter.com/trends/multivitamin-gummies1.md) - [Zero-Sugar Vitamin Gummies](https://www.trendhunter.com/trends/zero-sugar-gummies.md) - [Body-Boosting Gummy Supplements](https://www.trendhunter.com/trends/bodyboosting-gummy-supplements.md) - [Zero-Sugar Gummy Vitamins](https://www.trendhunter.com/trends/nature-made-zero-sugar-gummies.md) - [Zero Sugar Gummy Supplements](https://www.trendhunter.com/trends/natures-way-gummy-vitamins.md) - [Indulgent Multi-Vitamin Gummies](https://www.trendhunter.com/trends/multivitamin-gummies.md) - [Health-Forward Nutrient Gummies](https://www.trendhunter.com/trends/hylands-naturals.md) - [Wellness Gummy Collection Expansions](https://www.trendhunter.com/trends/new-gummy-blends.md)