# Herbal Sleep Supplements Nature’s Sunshine Boasts the HVP Combination Herb By Kalin Ned | Published 2023-04-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/natures-sunshine1 References: [naturessunshine](https://www.naturessunshine.ca/product/hvp-combination-herb/)  [Nature’s Sunshine](https://www.trendhunter.com/trends/passion-flower-supplement) boasts a range of holistic supplements to support one during their sleep cycle and the HVP Combination Herb is a great example of the [herbal formulas](https://www.trendhunter.com/trends/sleep-mood-support) the brand offers. The formula contains four main ingredients to help promote [restful sleep](https://www.trendhunter.com/trends/deepsleep-formula). Valerian, which has “traditionally been used as a sleep aid and as a mild sedative and sleep-promoting agent” is one of them. This ingredient is blended with Passionflower which promises to induce relaxation and hops which are known to relieve tension. Finally, HVP is added to support one in staying asleep while gaining the most out of it. The ingredient also has soothing and calming properties. Nature’s Sunshine offers its HVP Combination Herb as a one-time purchase, in a Stress Reset Bundle or on a subscription base. Image Credit: Nature’s Sunshine ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 24% | Activity: 49% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Holistic Sleep Supplements:** A growing trend in the sleep aid industry is the use of herbal and natural ingredients to promote restful sleep. - **Valerian as a Sleep Aid:** Valerian, a natural sedative and sleep-promoting agent, has gained popularity as a key ingredient in sleep supplements. - **Subscription-based E-commerce Models:** The rise of subscription-based models in the health and wellness industry presents an opportunity for brands to cultivate long-term customer relationships. ### Where This Applies - **Health and Wellness:** Herbal sleep supplements are a disruptive innovation in the health and wellness industry, providing consumers with natural alternatives to traditional sleep aids. - **E-commerce:** Subscription-based models for herbal sleep supplements offer convenience and flexibility for consumers, revolutionizing the direct-to-consumer e-commerce industry in the process. - **Pharmaceuticals:** The popularity of natural sleep aids like valerian poses a threat to traditional pharmaceutical sleep medications, prompting companies to explore innovative ways to compete. ## Related on Trend Hunter - [Gentle Sleep Tonic Supplements](https://www.trendhunter.com/trends/st-francis-herb-farms-valericalm.md) - [Herb-Powered Sleep Supplements](https://www.trendhunter.com/trends/bionaturehealth-speed-sleep.md) - [Herbal Sleep Support Tinctures](https://www.trendhunter.com/trends/sleepy-by-peace-love-hormones.md) - [Calming Sleep Supplements](https://www.trendhunter.com/trends/calming-sleep-supplement.md) - [Passion Flower Supplements](https://www.trendhunter.com/trends/passion-flower-supplement.md) - [Natural Sleep Aid Supplements](https://www.trendhunter.com/trends/natural-sleep-aid-supplement.md) - [Natural Sleep Supplements](https://www.trendhunter.com/trends/natural-sleep-supplements.md) - [Stress Relief-Focused Herbal Supplements](https://www.trendhunter.com/trends/herbal-calm.md) - [Research-Backed Sleep Supplements](https://www.trendhunter.com/trends/researchbacked-sleep-supplement.md)