# Compact Grapefruit Fruit Cups The Newly Launched Nature's Finest Grapefruit in Juice is Shareable By Mary Van Puymbroeck | Published 2017-07-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/natures-finest-grapefruit References: [talkingretail](https://www.talkingretail.com/products-news/chilled/natures-finest-launch-new-grapefruit-variant-03-07-2017/) & [fdin.org.uk](http://www.fdin.org.uk/2017/06/natures-finest-launch-grapefruit-in-juice/) Those seeking a tangy breakfast on-the-go should try out [Nature's Finest](https://www.trendhunter.com/trends/probiotic-dried-fruit-snacks) Grapefruit in Juice fruit cups. This premium potted fruit range is well known for its 'Mango in Juice' and 'Mandarin in Juice' flavor options. Now, Nature's Finest has expanded the range to include grapefruit fruit cups. According to Georgina Edmonds, the marketing manager at Nature's Finest, "new product development is an important initiative for us, and with current consumer trends pointing towards a need for healthy breakfast products, grapefruit was a natural choice for us." Grapefruit has long been a staple breakfast option, but modern life can make it hard to find time to sit down and enjoy fresh food. This is why the new Nature's Finest Grapefruit in Juice cup is so innovative. A newly released sharing cup option allows busy commuters to take breakfast with them. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 5% | Activity: 2% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Gen Alpha, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **On-the-go Breakfast:** The trend of busy lifestyles and the need for convenient, portable breakfast options presents disruptive innovation opportunities for creating new and innovative on-the-go breakfast products. - **Expansion of Fruit Cup Range:** The trend of expanding fruit cup ranges to include a variety of flavors and options presents disruptive innovation opportunities for companies to capitalize on consumer demands for healthy and convenient snack options. - **Healthy Breakfast Products:** The trend of consumer preferences shifting towards healthier breakfast options presents disruptive innovation opportunities for developing innovative and nutritious breakfast products. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can explore new product development opportunities in creating on-the-go breakfast options and expanding their fruit cup ranges to meet consumer demands. - **Convenience Food:** The convenience food industry can capitalize on the trend of busy lifestyles by creating convenient and healthy breakfast products that can be easily consumed on-the-go. - **Snack Foods:** The snack food industry can tap into the trend of healthy breakfast products by developing innovative and nutritious snack options that can be consumed as a meal replacement or on-the-go breakfast. ## Related on Trend Hunter - [Snackable Berry Cups](https://www.trendhunter.com/trends/fruitist-snack-cups.md) - [Packaged Fruit Range Expansions](https://www.trendhunter.com/trends/dole-fruit-in-juice-cups.md) - [Consumer-Driven Ambient Juices](https://www.trendhunter.com/trends/ambient-juice-range.md) - [Lifestyle-Driven Canned Fruit Drinks](https://www.trendhunter.com/trends/tropicana-brands.md) - [Tropical Fruit-Only Dessert Cups](https://www.trendhunter.com/trends/dole-fruit-bowls.md) - [Crushed Not-From-Concentrate Juices](https://www.trendhunter.com/trends/new-tropicana-juices.md) - [Citrusy Hydration Supplements](https://www.trendhunter.com/trends/electrolit-pink-grapefruit.md) - [Fruity Minimal Ingredient Oatmeals](https://www.trendhunter.com/trends/quaker-oats-fruit.md) - [Mouth-Watering Breakfast Smoothies](https://www.trendhunter.com/trends/naked.md)