# Candy-Inspired Produce Wrappers These Packages Present Fruits as Nature's Candy By Laura McQuarrie | Published 2017-05-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/natures-candy References: [packagingoftheworld](http://www.packagingoftheworld.com/2017/05/the-natural-sweets-wrapping-paper.html) Fruit is often called nature's candy, and this packaging created by Scholz & Friends Berlin for Von und zu Tisch gives new meaning to the term. As part of this design, clean, fresh and organic fruits like figs, apples, oranges and plums are encased in twisted [candy-inspired wrappers](https://www.trendhunter.com/trends/huer-peels). This collection of boldly colored 'Natural Sweets' was created to help make [healthy fruits more appealing](https://www.trendhunter.com/trends/fruit-snack-cups) to both kids and adults alike. Although fruits come in their own natural packaging, the addition of this organic paper wrapping actually helps to [extend the freshness of the produce](https://www.trendhunter.com/trends/vidre). As a result of introducing the playful Natural Sweets packaging, Germany's Von und zu Tisch has found that the sales of its fruits have almost doubled. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 69% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Playful Packaging:** Opportunity for creating innovative and attractive packaging designs to make healthy products more appealing. - **Fruit Branding:** Potential for developing unique branding strategies that associate fruits with indulgence and enjoyment. - **Freshness Extension:** Innovative ways to enhance the freshness and shelf life of produce through organic paper wrapping. ### Who This Affects Most - **Food Packaging:** Opportunity for food packaging companies to explore creative and eye-catching designs for healthy food products. - **Health and Wellness:** Potential for health-focused brands to leverage playful branding strategies to promote the consumption of nutritious foods. - **Organic Agriculture:** Opportunity for organic farmers to differentiate their products by offering extended freshness through unique packaging solutions. ## Related on Trend Hunter - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Recyclable Apple Packaging Initiatives](https://www.trendhunter.com/trends/superfresh-growers-1.md) - [Convenient Cherry Tomato Boxes](https://www.trendhunter.com/trends/special-edition-cherry-tomato.md) - [Edible Snack Skins](https://www.trendhunter.com/trends/foodberry.md) - [Environmentally Friendly Candies](https://www.trendhunter.com/trends/climate-candies.md) - [Upcycled Fruit Chews](https://www.trendhunter.com/trends/climate-candy.md) - [Street Art-Style Gummy Packaging](https://www.trendhunter.com/trends/jolly-rancher-gummies.md) - [Nature-Inspired Jelly Candies](https://www.trendhunter.com/trends/new-fruittella-jellies.md) - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md)