# Healthy Oatmeal Crumble Bars Nature’s Bakery Boasts Soft-Baked Snacks with 14g of Whole Grains By Kalin Ned | Published 2019-07-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/natures-bakery References: [naturesbakery](https://www.naturesbakery.com/shop-snacks/oatmeal-crumble-bars) [Nature’s Bakery](https://www.trendhunter.com/trends/fig-mini-bars) is a family-owned business that specializes in the better-for-you product. The company recognizes that today's environment is quite fast-paced and demanding, which often results in consumers not having enough time in the morning to grab a nutritious breakfast. As a result, Nature’s Bakery debuts a range of health-focused products that are geared for on-the-go or mid-day consumption. The tasty Oatmeal Crumble Bars are one such offering. Mixing the sweetness of jam with the agreeable texture of [soft-backed goods](https://www.trendhunter.com/trends/pure-protein-soft-baked-bars), Nature’s Bakery is able to deliver a product that is not only delicious but one that also boasts 14 grams of whole grains and three grams of fiber. In addition, the Oatmeal Crumble Bars are dairy-free, vegan, low in sodium and non-GMO. The available flavors include Strawberry, Apple, and Cherry. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 42% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **On-the-go Snack Foods:** The rise of fast-paced lifestyles and limited time for meals opens up opportunities for convenient, health-focused snack options like Nature's Bakery's Oatmeal Crumble Bars. - **Health-focused Products:** Consumers' increasing emphasis on health and nutrition creates a demand for products like Nature's Bakery's Oatmeal Crumble Bars that are made with whole grains, high in fiber, and free from dairy, sodium, and GMOs. - **Convenient Breakfast Alternatives:** Busy consumers seeking quick and nutritious breakfast options are drawn to Nature's Bakery's Oatmeal Crumble Bars as a convenient and satisfying alternative to traditional breakfast foods. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can capitalize on the trend of health-focused on-the-go snacks by developing and marketing similar products that cater to the needs of busy consumers. - **Health and Wellness:** The health and wellness industry can capitalize on the trend of health-focused products by promoting and providing resources that support consumers' desires for nutritious and convenient options like Nature's Bakery's Oatmeal Crumble Bars. - **Plant-based Foods:** The plant-based food industry can tap into the trend of convenient breakfast alternatives by creating and promoting plant-based products that offer nutrition, taste, and convenience, appealing to health-conscious and time-constrained consumers. ## Related on Trend Hunter - [Satiating Soft-Baked Bars](https://www.trendhunter.com/trends/hearty-bars.md) - [Baked Breakfast Bars](https://www.trendhunter.com/trends/soft-baked-oat-bars.md) - [Refrigerated Oat Bars](https://www.trendhunter.com/trends/refrigerated-oat-bars.md) - [Fruit-Infused Oat Bites](https://www.trendhunter.com/trends/granola-bakes.md) - [Flavorful Baked Oatmeal Bars](https://www.trendhunter.com/trends/organic-iced-oatmeal-baked-whole-grain-bar.md) - [Figgy Oat-Based Snack Bars](https://www.trendhunter.com/trends/bobos-fig-bars.md) - [Soft-Baked Flapjack Snack Bars](https://www.trendhunter.com/trends/flapjack-oat-bars.md) - [Incredibly Nutritious Breakfast Biscuits](https://www.trendhunter.com/trends/nutritious-breakfast-biscuits.md) - [Soft-Baked Breakfast Snacks](https://www.trendhunter.com/trends/organic-breakfast-bars.md)