# Natural Climate Solution Campaigns Greta Thunberg & The Guardian Launched the #NatureNow Campaign By Grace Mahas | Published 2019-09-20 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/naturenow-campaign References: [theguardian](https://www.theguardian.com/environment/2019/sep/19/greta-thunberg-we-are-ignoring-natural-climate-solutions) & [instagram](https://www.instagram.com/gretathunberg/?hl=en) In response to the current climate crisis, young environmental activist Greta Thunberg has partnered with [The Guardian](https://www.trendhunter.com/trends/reclaim-your-brain) to launch the new #NatureNow campaign that asks individuals to use protect, restore, and fund natural climate solutions -- mainly by [planting trees on a global scale](https://www.trendhunter.com/trends/national-forest-foundation). As the #NatureNow campaign points out, plants can remove large amounts of carbon dioxide from the atmosphere, however, only 2% of funding devoted to reducing emissions is spent on planting more trees. The bulk of the funding is spent on global fossil fuel subsidies as oppose to [nature-based solutions](https://www.trendhunter.com/trends/reconnect-with-nature). The #NatureNow campaign asks that world leaders and citizens focus on using nature as a tool in order to fix our broken climate. In an effort to reinforce the concept of sustainable and carbon-neutral practices, the commerical in the campaign was filmed with exceptional low environmental impact. The creators used public transportation, recycled archive footage, and green energy to produce and edit the film ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 32% | Activity: 83% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Nature-based Solutions:** There is a growing trend of using nature as a tool to address the climate crisis, such as planting trees to remove carbon dioxide from the atmosphere. - **Youth-led Climate Movements:** Young activists like Greta Thunberg are leading campaigns and demanding action on climate change, inspiring a global movement. - **Sustainable Filmmaking:** There is a trend in the film industry towards using environmentally friendly practices, like using public transportation and green energy, to reduce the environmental impact of production. ### Industries Being Reshaped - **Environmental Conservation:** The environmental conservation industry can take advantage of the trend of nature-based solutions by developing and implementing projects that focus on planting trees and other nature-based approaches to combat climate change. - **Youth Empowerment and Education:** Industries focused on empowering and educating young people can tap into the youth-led climate movement by providing resources, support, and platforms for activism. - **Film and Media Production:** The film and media production industry can embrace the trend of sustainable filmmaking by adopting eco-friendly practices in their productions, reducing their carbon footprint, and inspiring others in the industry to do the same. ## Related on Trend Hunter - [Subscription-Based Climate Action Platforms](https://www.trendhunter.com/trends/climate-action-platform.md) - [Forest-Friendly Fashion Partnerships](https://www.trendhunter.com/trends/forestfriendly-fashion.md) - [Nature-Centered City Campaigns](https://www.trendhunter.com/trends/visit-seattle.md) - [Nature-Connected Lifestyle Campaigns](https://www.trendhunter.com/trends/go-wild.md) - [Sustainable Rewards Shops](https://www.trendhunter.com/trends/nature-valley-retok-shop.md) - [Pizza-Focused Climate Campaigns](https://www.trendhunter.com/trends/pizza-futures.md) - [Ecosystem Restoration Platforms](https://www.trendhunter.com/trends/green-wedge.md) - [Massive Tree-Planting Initiatives](https://www.trendhunter.com/trends/national-forest-foundation.md) - [Organic Breakfast Campaigns](https://www.trendhunter.com/trends/brother-nature.md)