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# Natural In-House Installations
David Chipperfield Architects Boasts Nature-Inspired Architecture

By Kalin Ned | Published 2018-06-20 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/natureinspired-architecture
References: [dezeen](https://www.dezeen.com/2018/06/20/david-chipperfield-architects-completes-seoul-office-amorepacific-architecture/) & [davidchipperfield](https://davidchipperfield.com/)

Known for its lush approach to design, David Chipperfield Architects channels the sphere of nature-inspired architecture to create a wholesome and conceptually open interior for [Korean beauty brand](https://www.trendhunter.com/trends/innisfree-store), Amorepacific. The client is the number one cosmetic brand in the country, known for its fierce development of innovations like cushion technology and BB creams.

The design-friendly headquarters have a cube-shaped structure that is clad in brise-soleil — a material that "deflects sunlight and gives the pale facade a soft and hazy quality." David Chipperfield Architects use [trees and pools of water](https://www.trendhunter.com/trends/miel-pavilion) to break up the concrete presence of construction materials. These essential components of the nature-inspired architecture are arranged in a central courtyard. The large rectangular voids in the building's facade elevate these to "hanging gardens."

Photo Credits: [Noshe](http://www.noshe.com/)

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 59% | Activity: 29% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Nature-inspired Architecture:** Opportunity for architects to incorporate natural elements into their designs, such as trees and pools of water, to create a more conceptually open and visually appealing interior.
- **Lush Design:** Opportunity for designers to infuse their creations with a lush and green approach, using materials and techniques that mimic the natural world.
- **Wholesome Interiors:** Opportunity for interior designers to create spaces that feel organic, inviting, and connected to nature, promoting a sense of wellbeing and tranquility.

### Who This Affects Most

- **Architecture:** Opportunity for architectural firms to embrace nature-inspired designs, creating buildings and structures that seamlessly blend with their surroundings and promote sustainability.
- **Design:** Opportunity for designers from various fields, such as interior design and product design, to incorporate natural elements into their creations, providing a more harmonious and visually pleasing experience for users.
- **Cosmetics:** Opportunity for beauty brands to incorporate nature-inspired architectural concepts into their retail spaces and headquarters, creating immersive and memorable experiences for customers.

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