# Free-From Winter Jackets The NatureDry LOFT Jacket Has No Plastic or Chemicals in the Mix By Michael Hemsworth | Published 2021-04-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/naturedry-loft References: [thegadgetflow](https://thegadgetflow.com/portfolio/naturedry-loft-all-merino-insulated-jackets-plastic-chemicals-free/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+thegadgetflow+%28Gadget+Flow%29) & [kickstarter](https://www.kickstarter.com/projects/woollynaturedry/naturedry-loft-the-first-all-merino-insulated-jackets?ref=ff.go2.fund&utm_medium=referral&utm_source=ff.go2.fund) The NatureDry LOFT jacket is a naturalistic garment that's focused on a free-from construction that will offer wearers impressive resilience in the face of inclement weather. The jacket is characterized by its [all-weather construction](https://www.trendhunter.com/trends/weatherproof-parka) that is filled with merino wool for insulation along with the Naturedry merino weatherproof shell to highlight a naturally functional design. The garment doesn't have any plastic or chemicals used in the construction process to make it a jacket that wearers can feel good about donning when the temperature drops. The NatureDry LOFT jacket maintains a neutral design that is suitable for wearers with any style preferences to wear on the regular or when heading out into the wilderness. The jacket is lined with [Tencel](https://www.trendhunter.com/trends/womens-denim-jacket) for enhanced natural comfort and finished with pockets throughout for storing small essentials. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 4% | Activity: 5% | Freshness: 10% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Free-from Jackets:** The trend of creating jackets without traditional materials like plastic and chemicals, and instead utilizing natural materials like merino wool and Tencel for insulation and comfort. - **Naturalistic Design:** The trend of emphasizing natural, sustainable materials and functional design for outdoor garments, and reducing waste and environmental impact in the process. - **All-weather Gear:** The trend of creating multi-purpose outdoor garments that can withstand a variety of weather conditions and offer both function and fashion for outdoor enthusiasts. ### Industries Being Reshaped - **Outdoor Apparel:** The outdoor apparel industry could create sustainable free-from jackets that appeal to conscious consumers who prioritize environmentally friendly products. - **Sustainable Fashion:** The sustainable fashion industry could create stylish, functional outdoor apparel that is also eco-friendly, ethical, and made from natural materials. - **Textile Manufacturing:** The textile manufacturing industry could create innovative, sustainable fabrics and materials that meet the needs of eco-conscious consumers and align with the free-from trend. ## Related on Trend Hunter - [Sustainable Warm Parka Designs](https://www.trendhunter.com/trends/stormshadow-parka.md) - [Ethical Merino Wool Clothing](https://www.trendhunter.com/trends/knit-kite-jacket.md) - [Adaptable Stretching Down Jackets](https://www.trendhunter.com/trends/woolrich-bering-down-jacket.md) - [Weather-Resistant Performance Jackets](https://www.trendhunter.com/trends/nano-puff-jacket.md) - [Circular Outerwear Models](https://www.trendhunter.com/trends/templa-1.md) - [Circular Winter Jackets](https://www.trendhunter.com/trends/everpuff.md) - [Body-Mapped All-Weather Parkas](https://www.trendhunter.com/trends/weatherproof-parka.md) - [High-Performance Mountain Parkas](https://www.trendhunter.com/trends/aether-brighton-insulated-snow-jacket.md) - [Adaptable Insulation Runner Jackets](https://www.trendhunter.com/trends/nike-acg-lava-loft-down-jacket.md)