# Smoothie-Inspired Snack Bars The Nature Valley Protein Smoothie Bars Boast 10-Grams of Protein By Michael Hemsworth | Published 2023-12-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nature-valley-protein-smoothie-bars References: [snackandbakery](https://www.snackandbakery.com/articles/110289-general-mills-launches-better-for-you-bars-ahead-of-new-years-resolutions) & [generalmills](http://www.generalmills.com/)  The [Nature Valley](https://www.trendhunter.com/trends/softbaked-muffin-bars) Protein Smoothie Bars are a new product from [General Mills](https://www.trendhunter.com/trends/nature-valley-savory-nut-crunch) crafted with a blend of healthful, satiating ingredients to help consumers maintain their healthy eating goals. The snack bars are inspired by freshly made smoothies, and feature a recipe that includes yogurt with dried fruit and nuts with a yogurt coating on the outside. The result is a delicious snack that's packed with 10-grams of protein, while the Berry Blend flavor will work well for satisfying cravings for a sweet treat. The Nature Valley Protein Smoothie Bars will arrive at retailers in January 2024 including ADUSA, Kroger and [Albertsons](https://www.trendhunter.com/trends/dubai-chocolate-bars) where shoppers can pick up a five-count box for $5.99. The snack bars will launch at the perfect time to coincide with new year resolutions geared towards healthy eating. Image Credit: General Mills ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 68% | Activity: 65% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Protein-packed Snacks:** The Nature Valley Protein Smoothie Bars offer a snack option that is both delicious and high in protein, catering to the growing demand for healthier on-the-go choices. - **Smoothie-inspired Products:** The use of yogurt, dried fruit, and nuts in the Nature Valley Protein Smoothie Bars showcases the trend of incorporating smoothie flavors and ingredients into convenient snack formats. - **New Year Resolutions:** Launching in January, the Nature Valley Protein Smoothie Bars align with the annual trend of consumers seeking healthier eating options as part of their new year resolutions. ### Industries Being Reshaped - **Snack Bar Industry:** The Nature Valley Protein Smoothie Bars introduce an innovative option within the snack bar industry with their blend of smoothie-inspired flavors and high protein content. - **Health Food Industry:** With its focus on healthful ingredients and protein content, the Nature Valley Protein Smoothie Bars tap into the ever-expanding health food industry by providing a nutritious snack option. - **Retail Industry:** As the Nature Valley Protein Smoothie Bars become available in various retailers, this presents an opportunity within the retail industry to cater to the growing demand for protein-rich, on-the-go snacks. ## Related on Trend Hunter - [Crunchy Savory Snack Bars](https://www.trendhunter.com/trends/nature-valley-savory-nut-crunch.md) - [Balanced Bakery-Inspired Snack Bars](https://www.trendhunter.com/trends/pure-protein-soft-baked-bars.md) - [Nourishing Protein-Rich Granola Bars](https://www.trendhunter.com/trends/protein-granola-bars.md) - [Nutrient-Dense Protein Snacks](https://www.trendhunter.com/trends/greens-first-protein-bars.md) - [Muffin-Like Snack Bars](https://www.trendhunter.com/trends/softbaked-muffin-bars.md) - [Smart Snacking Bakery Bars](https://www.trendhunter.com/trends/natures-bakery-snack-bars.md) - [Nutrient-Packed Protein Bars](https://www.trendhunter.com/trends/pure-protein-ammmaze-bars.md) - [Protein Bar-Inspired Granolas](https://www.trendhunter.com/trends/kind-protein-max-granola.md) - [Plant-Based Nut Bar Snacks](https://www.trendhunter.com/trends/pure-protein-nut-bars.md)