# Reformulated Nutty Snack Bars Nature Valley Fruit & Nut Bars are Now Non-HFSS By Michael Hemsworth | Published 2022-06-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nature-valley-fruit-nut References: [talkingretail](https://www.talkingretail.com/products-news/nature-valleys-new-non-hfss-launch-29-06-2022/) & [naturevalley](https://www.naturevalley.com)  [Nature Valley Fruit & Nut bars](https://www.trendhunter.com/trends/nature-valley-savory-nut-crunch) have been reformulated by the brand in the UK to give them a non-[HFSS](https://www.trendhunter.com/trends/fruit-nut-bar) recipe and keep them relevant for the changing needs of today's consumer. The bars are expected to roll out soon to convenience stores and feature a recipe made with [100% wholegrain oats](https://www.trendhunter.com/trends/nature-valley-cereal). The bars are thus high in fiber with no artificial flavors, preservatives or colors in the mix. The bars are targeted towards consumers looking to make an informed snack choice, which is further supported by ingredients clearly indicated on the back of each pack. Marketing Manager Adrienne Burke commented on the updated Nature Valley Fruit & Nut bars saying, "As one of the market’s leading snack bar brands, we continue to innovate in response to consumer needs. These products are non-HFSS and continue to build on the choice we offer.” ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 30% | Activity: 56% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Transparency in Ingredients:** The reformulated Nutty Snack Bars with clearly indicated ingredients indicate an opportunity for brands to increase transparency in their products. - **Healthy Snacks:** With the changing needs of today's consumer, there is an opportunity for businesses to create healthy snack options like the non-HFSS Nutty Snack Bars. - **Wholegrain Ingredients:** The use of 100% wholegrain oats in the reformulated Nutty Snack Bars creates an opportunity for brands to incorporate wholegrain ingredients into their products. ### Industries Being Reshaped - **Snack Industry:** The reformulation of snack bars with an emphasis on wholegrain ingredients and healthy options presents an opportunity for businesses in the snack industry to innovate and meet changing consumer needs. - **Food and Beverage Industry:** The reformulated Nutty Snack Bars demonstrate a need for brands in the food and beverage industry to create products with healthy and transparent ingredients. - **Marketing Industry:** The emphasis on consumer needs and transparency in the reformulated Nutty Snack Bars creates an opportunity for businesses in the marketing industry to focus on consumer insights and communicate clear product information. ## Related on Trend Hunter - [Nutritious Reformulated Snack Bars](https://www.trendhunter.com/trends/go-ahead-fruit-oat-bakes.md) - [Minimally Processed Snack Bars](https://www.trendhunter.com/trends/fruit-nut-bar.md) - [Nutty Low-Sugar Snack Bars](https://www.trendhunter.com/trends/kind-caramelised-biscuit-nut.md) - [Textural Low-Sugar Candy Bars](https://www.trendhunter.com/trends/cadbury-dairy-milk-fruitier-nuttier1.md) - [Crunchy Savory Snack Bars](https://www.trendhunter.com/trends/nature-valley-savory-nut-crunch.md) - [Fruity Fiber-Rich Snack Bars](https://www.trendhunter.com/trends/nakd-fruit-fibre-bars.md) - [Bakery-Inspired Snack Bars](https://www.trendhunter.com/trends/soft-baked-muffin-bars.md) - [Refreshed Classic Cereal Bars](https://www.trendhunter.com/trends/nutrigrain-bar.md) - [Nutty Low-Sugar Chocolates](https://www.trendhunter.com/trends/cadbury-dairy-milk-fruitier-nuttier.md)