# Influencer Snack Bar Campaigns Nature Valley Launches a Social-Oriented Digital Marketing Campaign By Kanesa D | Published 2024-02-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nature-valley-1 References: [retailtimes](https://retailtimes.co.uk/nature-valley-launches-major-marketing-campaign/) & [naturevalley](https://www.naturevalley.ca/)  [Nature Valley](https://www.trendhunter.com/trends/nature-valley-savory-nut-crunch) is launching a new television and influencer campaign strategically crafted to elevate brand recognition among bustling family shoppers. The television commercials, infused with vibrant energy and creativity, will take viewers on a journey through the diverse Nature Valley portfolio, spotlighting the mouthwatering Crunchy, Protein, and Oaty & Crispy ranges. As a part of the marketing campaign, Nature Valley's Protein bars will enjoy prominent visibility on GymTV, an iconic gym channel featured in [Nuffield Health](https://www.trendhunter.com/trends/nuffield-health) and [Pure](https://www.trendhunter.com/trends/pure-protein-branding) Gym, among others. The brand will also enjoy promotional content through a TikTok influencer campaign that recruits 26 social-savvy individuals who will showcase relatable content about the Nature Valley brand. Nature Valley's new Crunchy, Protein and Oaty & Crispy ranges can be purchased at participating retailers. Image Credit: Nature Valley ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 50% | Activity: 67% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What Makes This Trend Stand Out - **Digital Marketing Campaigns:** Nature Valley is launching a social-oriented digital marketing campaign to elevate brand recognition among busy family shoppers. - **Influencer Marketing Campaigns:** Through a TikTok influencer campaign, Nature Valley will recruit 26 social-savvy individuals to create relatable content about the brand. - **Television Commercials:** Nature Valley's new television commercials will showcase the diverse range of Crunchy, Protein, and Oaty & Crispy snack bars, adding vibrant energy and creativity to the campaign. ### Sectors Adopting This - **Food and Beverage:** Nature Valley's snack bar campaign presents an opportunity for the food and beverage industry to explore new marketing strategies through digital and influencer marketing. - **Fitness and Wellness:** By partnering with GymTV and featuring Protein bars, Nature Valley taps into the fitness and wellness industry, targeting health-conscious consumers. - **Entertainment and Media:** Through the use of television commercials, Nature Valley engages with the entertainment and media industry, reaching a wide audience and increasing brand awareness. ## Related on Trend Hunter - [Tasty Nutritious Snack Campaigns](https://www.trendhunter.com/trends/deliciously-satisfying.md) - [Crunchy Savory Snack Bars](https://www.trendhunter.com/trends/nature-valley-savory-nut-crunch.md) - [Smoothie-Inspired Snack Bars](https://www.trendhunter.com/trends/nature-valley-protein-smoothie-bars.md) - [Convenience Store Cereal Bars](https://www.trendhunter.com/trends/nature-valley-pricemarked-pack.md) - [Reformulated Nutty Snack Bars](https://www.trendhunter.com/trends/nature-valley-fruit-nut.md) - [Nutrient-Dense Yogurt Barks](https://www.trendhunter.com/trends/nature-valley-yobark.md) - [Fiber-Rich Snack Bar Cereals](https://www.trendhunter.com/trends/nature-valley-cereal.md) - [Protein-Packed Foodservice Granolas](https://www.trendhunter.com/trends/nature-valley-protein-granola-bulk-bags.md) - [Cheeky Tortilla Chip Campaigns](https://www.trendhunter.com/trends/simplyprotein-campaign.md)