# Natural Product Packaging Coto Stuffs Their Boxes With Reindeer Moss By Cecilia Biemann | Published 2009-02-01 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/nature-provided-packaging-coto-stuffs-their-packages-with-reindeer-moss References: [thedieline](http://www.thedieline.com/blog/2009/01/coto.html) & [cotoluxe](http://www.cotoluxe.com/) New York luxury fashion accessories company Coto has come up with a unique [eco-friendly packaging solution](https://www.trendhunter.com/trends/compostable-packaging-concept) that sees them sourcing their materials straight from nature. Their cufflinks are packed into a tiny glass vial branded with their logo, which is then [sealed with a cork](https://www.trendhunter.com/trends/cork-box) and shipped nestled in a bed of reindeer moss. Their ties come in round boxes that are also shipped in moss. This is my absolute favorite [green packaging innovation](https://www.trendhunter.com/trends/elopak-paperboard)! **Implications** - Consumers in modern society are looking for ways to protect the planet more than ever before. Products that contain a sustainable method of production are appealing to those who want to maintain a greener lifestyle. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 48% | Activity: 39% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Packaging:** Opportunity for businesses to develop packaging solutions that are sourced from nature and promote sustainability. - **Nature-inspired Branding:** Brands can leverage natural materials like reindeer moss to enhance their packaging and create a unique, eco-friendly image. - **Green Consumerism:** Growing demand for products that align with environmentally-conscious values, driving the need for sustainable packaging options. ### Industries Being Reshaped - **Fashion Accessories:** Fashion accessory companies can explore eco-friendly packaging innovations to differentiate their products and appeal to eco-conscious consumers. - **Sustainable Packaging:** Opportunity for companies specializing in sustainable packaging solutions to cater to the rising demand for eco-friendly options within various industries. - **Eco-lifestyle Brands:** Brands focused on promoting sustainable living can incorporate natural product packaging as part of their eco-friendly brand identity. ## Related on Trend Hunter - [Cooling Mushroom Packaging](https://www.trendhunter.com/trends/mushroom-packaging-1.md) - [Mushroom-Based Sneaker Boxes](https://www.trendhunter.com/trends/mr-bailey-x-adidas-originals-ozlucent.md) - [Sustainable Biomaterial Gift Wraps](https://www.trendhunter.com/trends/biomaterilal-gift-wrap.md) - [Treasure Box-Inspired Wellness Packaging](https://www.trendhunter.com/trends/redesigned-retail-packaging.md) - [Reusable Golf Ball Packaging](https://www.trendhunter.com/trends/golf-ball-packaging.md) - [Sustainable Supplement Packaging](https://www.trendhunter.com/trends/touchstone-essentials-packaging.md) - [Striking E-Commerce Packaging](https://www.trendhunter.com/trends/maksim-arbuzov.md) - [Eco-Conscious Scotch Packaging](https://www.trendhunter.com/trends/laphroaig-packaging.md) - [Fully Compostable Packaging](https://www.trendhunter.com/trends/compostable-seed-packaging.md)