# Performance Plant-Powered Bodycare Nature of Things Delivers Luxe, Transparent Formulas By Laura McQuarrie | Published 2025-09-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nature-of-things References: [newbeauty](https://www.newbeauty.com/nature-of-things-relaunch/) & [natureofthings](https://natureofthings.com/)  [Plant-based body care products](https://www.trendhunter.com/trends/hybrid-body-care-brand) are becoming more accessible, but [Nature of Things](https://www.trendhunter.com/trends/nature-grocers-brand-household-cleaners) takes an especially mindful approach to formulating its luxurious range and transparently communicating ingredient compositions. The fragrance-free Coconut Oil & Aloe Leaf Body Lotion, for example, is comprised of 97% natural origin ingredients and 88% plant-based ingredients. While the natural origin reviews are conducted in partnership with ingredient suppliers and in accordance with regulatory guidelines, Nature of Things works with a third-party lab to pinpoint the bio-based composition of every product. Nature of Things specifically speaks to the modern, ingredient-conscious consumer who demands high performance without compromising on purity or transparency. By tapping into the power of nature, it redefines [luxury personal care](https://www.trendhunter.com/trends/one-tribe-cosmetics) through potent, plant-based formulations that deliver real results. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 75% | Activity: 80% | Freshness: 50% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Luxury Botanical Formulations:** Harnessing the potency of plants, Nature of Things elevates luxury skincare with formulations that prioritize natural ingredients without sacrificing efficacy. - **Ingredient Transparency:** A focus on transparent ingredient communication satisfies modern consumer demands for clarity and trust in product composition. - **Minimalist Fragrance-free Products:** The shift towards fragrance-free body products caters to sensitive skin and consumers desiring purity and simplicity. ### Industries Being Reshaped - **Natural Bodycare:** The burgeoning natural bodycare industry evolves with brands like Nature of Things, which push boundaries using high-performance, plant-derived ingredients. - **Cosmetic Ingredient Verification:** Industry partnerships with third-party labs set new standards for verifying the bio-based content and purity of cosmetic products. - **Sustainable Beauty:** Sustainable beauty thrives as demand grows for eco-friendly, high-quality personal care products that adhere to strict natural ingredient guidelines. ## Related on Trend Hunter - [Sensorial Personal Care Products](https://www.trendhunter.com/trends/osana-naturals.md) - [Replenishing Clean Bodycare](https://www.trendhunter.com/trends/innersense-body-care.md) - [Plant-Based Body Washes](https://www.trendhunter.com/trends/corpus.md) - [Coastal-Inspired Personal Care Sets](https://www.trendhunter.com/trends/personal-care-set.md) - [Botanical Body Cleansers](https://www.trendhunter.com/trends/native-moisturizing-body-wash.md) - [Grocer-Launched Vegan Skincare Products](https://www.trendhunter.com/trends/vegan-skincare-products.md) - [Skincare-Like Body Capsules](https://www.trendhunter.com/trends/naturium-1.md) - [Affordable Cruelty-Free Cosmetics](https://www.trendhunter.com/trends/naturium-products.md) - [Unrefined Body Butters](https://www.trendhunter.com/trends/nudesauce.md)