# Clean Sensitive Skincare Nature in a Jar Appeals to the Ingredient-Conscious Consumer By Laura McQuarrie | Published 2019-12-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nature-in-a-jar References: [allure](https://www.allure.com/story/philosophy-nature-in-a-jar-skin-care) & [philosophy](https://www.philosophy.com/nature-in-a-jar) Well-being beauty brand [Philosophy](https://www.trendhunter.com/trends/summer-grace-waterfront-escape) is launching a new line of naturally derived skincare and body care products called [Nature in a](https://www.trendhunter.com/trends/nature-grocers-brand-household-cleaners) Jar that's naturally derived and free from questionable ingredients like parabens, mineral oil, synthetic dyes, fragrances and many more. All Nature in a Jar products are vegan, gluten-free and cruelty-free, and specifically help to address skin that's sensitive, dry and tired. With these core concerns in mind, the Nature in a Jar line features resilient ingredients sourced from the desert such as agave, jojoba, cactus and prickly pear extract. The line includes skincare basics like a cleanser, exfoliator and moisturizer, as well as body care items like a shower oil and lotion. These products are also geared towards addressing pollution with antioxidant-packed ingredients that can help to restore the skin's natural barrier. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 8% | Activity: 31% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Clean Beauty:** Creating skincare and body care products that are free from harmful ingredients like parabens and synthetic dyes. - **Nature-inspired Ingredients:** Using resilient ingredients sourced from the desert, such as agave and prickly pear extract, to create skincare products that specifically address sensitive, dry, and tired skin. - **Pollution Defense:** Developing skincare products with antioxidant-packed ingredients that can help restore the skin's natural barrier to combat pollution. ### Industries Being Reshaped - **Beauty and Skincare:** Incorporating clean beauty principles and nature-inspired ingredients into skincare and body care products to meet the increasing demand for safer and more sustainable options. - **Natural Cosmetics:** Creating natural and vegan skincare products that cater to consumers with sensitive skin and align with their ingredient-conscious preferences. - **Eco-friendly Personal Care:** Developing eco-friendly skincare and body care products that offer pollution defense and promote overall well-being in the beauty industry. ## Related on Trend Hunter - [Minimalist Performance-Driven Skincare Brands](https://www.trendhunter.com/trends/beauty-market.md) - [Grocer-Launched Vegan Skincare Products](https://www.trendhunter.com/trends/vegan-skincare-products.md) - [Scientifically Proven Natural Skincare](https://www.trendhunter.com/trends/finally-all-natural.md) - [Ethical Skin-Nourishing Cosmetics](https://www.trendhunter.com/trends/beauty-kitchen-pure-collection.md) - [Sensorial Plant-Powered Skincare](https://www.trendhunter.com/trends/doctrine.md) - [Minimalist French Skincare Lines](https://www.trendhunter.com/trends/dore-1.md) - [Refillable Plant-Powered Skincare](https://www.trendhunter.com/trends/folie.md) - [Replenishing Clean Bodycare](https://www.trendhunter.com/trends/innersense-body-care.md) - [Free-From Private Label Cleaners](https://www.trendhunter.com/trends/nature-grocers-brand-household-cleaners.md)