# Polish Pet Nutrition Brands Naturalnie z Kotfina Introduces New Products to its Portfolio By Kanesa D | Published 2025-06-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/naturalnie-z-kotfina References: [petfoodindustry](https://www.petfoodindustry.com/news-newsletters/pet-food-news/blog/15747505/polish-pet-treat-brand-naturalnie-z-kotfina-eyes-exports-expands-portfolio) & [naturalniezkotfina.pl](https://naturalniezkotfina.pl/naturalnie-z-kotfina-m-1.html?srsltid=AfmBOoppTG4Do9pijW-QWIAqb1IFX5f6IUX5oB-GKTRFOMm0RzqxWLct)  Polish pet treat artisan Naturalnie z Kotfina is gearing up to take its [premium offerings global](https://www.trendhunter.com/trends/newmans-own-dog-treats), announcing plans to launch export sales across multiple international markets. Known for its wide variety of [cat and dog treats](https://www.trendhunter.com/trends/premium-pet-treats) made with locally sourced, human-grade ingredients, the brand has carved out a niche for its small-batch, craft-style approach. While keeping production intentionally limited to preserve quality, the company is investing in bold new flavors to expand its lineup—bringing its dedication to wholesome, [gourmet pet treats](https://www.trendhunter.com/trends/best-in-show-bangers) to a growing global audience. “We own a farm from which we source different types of natural ingredients, including vegetables, fruit and eggs, that we use to produce a wide range of pet treats," Radosław Kosowski, co-owner of local company Zigger, said. "We buy meat from local producers. Our philosophy is to keep our production craft and high-quality, and not engage in mass-scale production. We see that consumers are more and more interested in such products, and they are ready to pay extra for quality treats for their pets.” Image Credit: Naturalnie z Kotfina ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 8% | Activity: 14% | Freshness: 42% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **Craft-style Pet Treats:** The rise of craft-style pet treats showcases a shift toward artisanal production methods, emphasizing small-batch, high-quality standards that appeal to discerning pet owners. - **Global Expansion of Local Brands:** Local brands tapping into international markets reflect a trend where companies leverage their strong local heritage and unique offerings to capture global consumer interest. - **Human-grade Pet Products:** The increasing preference for human-grade ingredients in pet products highlights a demand for premium, safe, and nutritious options that resonate with health-conscious pet owners. ### Where This Applies - **Pet Food and Treat Manufacturing:** The pet food and treat manufacturing industry is seeing disruption with the integration of farm-to-bowl production processes that prioritize transparency and ingredient quality. - **Specialty Agriculture:** Specialty agriculture is evolving to supply niche sectors like natural pet nutrition, marrying traditional farming with modern, high-demand ingredient sourcing. - **Export and International Trade:** The export and international trade industry is being transformed as small niche brands with unique value propositions enter new markets, broadening global pet product offerings. ## Related on Trend Hunter - [Sashimi-Quality Salmon Treats](https://www.trendhunter.com/trends/finfare-pet-foods.md) - [Human-Friendly Dog Treats](https://www.trendhunter.com/trends/its-the-dogs-treats.md) - [Human-Grade Pet Foods](https://www.trendhunter.com/trends/portland-pet-food-company.md) - [Pet-Focused Nutrition Lineups](https://www.trendhunter.com/trends/ancestral-natural-pet-food.md) - [Plant-Based Dog Treat Mixes](https://www.trendhunter.com/trends/pet-treat-mix.md) - [Artisanal Dried Pet Snacks](https://www.trendhunter.com/trends/oceanic-discovery-box.md) - [Responsible Pet Food Brands](https://www.trendhunter.com/trends/responsible-pet-food.md) - [Human-Grade Dog Biscuits](https://www.trendhunter.com/trends/doggy-delirious.md) - [Nutrient-Dense Own-Brand Pet Foods](https://www.trendhunter.com/trends/ruffs-recipes.md)