# Natural Anti-Pollution Skincare Naturally Serious' Eco, Ethical Skincare Line is Clinically Tested By Laura McQuarrie | Published 2018-08-07 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/naturally-serious References: [prnewswire](https://www.prnewswire.com/news-releases/naturally-serious-new-clinically-tested-natural-skin-care-line-launches-exclusively-at-sephora-300692798.html) & [naturallyseriousskin](http://naturallyseriousskin.com) 'Naturally Serious' is a new [clinically tested natural skincare](https://www.trendhunter.com/trends/britto-skin) line that has launched exclusively through [Sephora](https://www.trendhunter.com/trends/eol-skincare), equipping consumers with a variety of cleanly made, ethical solutions. Each product in the range celebrates clean, conscious beauty with a patented, clinically tested Anti-Pollution Blend of six antioxidants: pomegranate, goji berry, grape seed, green tea, red tea and white tea. Some of the products offered by Naturally Serious include cleansers, moisturizing serums, creams and masks. As well as touting [anti-pollution](https://www.trendhunter.com/trends/zeropollution), green-friendly skincare formulas that are free from harmful ingredients, Naturally Serious makes its cartons with wind power in a carbon-neutral facility. As Naturally Serious describes, "our target consumers are skin-conscious, socially responsible and results driven—and demand the same from their skin care products." ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 82% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Clean Beauty:** Disruptive innovation opportunity: Develop natural skincare products that are clinically tested and free from harmful ingredients. - **Anti-pollution Skincare:** Disruptive innovation opportunity: Create skincare products that specifically target and protect against the negative effects of pollution on the skin. - **Ethical Consumerism:** Disruptive innovation opportunity: Cater to socially responsible consumers by offering skincare products made with sustainable practices and eco-friendly packaging. ### Who This Affects Most - **Beauty and Skincare:** Disruptive innovation opportunity: Embrace natural and eco-friendly formulations to cater to the rising demand for clean and ethical beauty products. - **Retail:** Disruptive innovation opportunity: Partner with brands that prioritize clean and ethical beauty to provide consumers with a curated selection of natural skincare products. - **Packaging and Manufacturing:** Disruptive innovation opportunity: Develop sustainable packaging solutions and manufacturing processes to meet the growing demand for eco-friendly skincare products. ## Related on Trend Hunter - [Scientifically Proven Natural Skincare](https://www.trendhunter.com/trends/finally-all-natural.md) - [Scientifically Inspired Skincare Brands](https://www.trendhunter.com/trends/premium-skincare-brand.md) - [Minimalist Performance-Driven Skincare Brands](https://www.trendhunter.com/trends/beauty-market.md) - [Shielding Anti-Pollution Serums](https://www.trendhunter.com/trends/anti-pollution-serum.md) - [Sensitivity-Minded Serums](https://www.trendhunter.com/trends/skin-rescue-serums.md) - [Biocompatible Skincare Ranges](https://www.trendhunter.com/trends/naturium-amazon-canada-1.md) - [Skin-Caring Pollution Tools](https://www.trendhunter.com/trends/ai-drop-finder.md) - [Empowerment-Committed Beauty Lines](https://www.trendhunter.com/trends/kindness-powered-skincare.md) - [Cost-Conscious Clinical Skincare](https://www.trendhunter.com/trends/wildfleur.md)