# Drought-Defying Sugars This Naturally Occurring Sugar Protects Against Dehydrations By Katherine Pendrill | Published 2015-09-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/naturally-occurring-sugar References: [psfk](http://www.psfk.com/2015/09/drought-stricken-future-sugar-embedded-products-trehalose-artefacts.html) & [jaimetai](http://www.jaimetai.com/) Designer Jamie Tai recently discovered a way of using a naturally occurring sugar to protect against dehydration. In recent years, global warming has intensified periods of drought and other forms of extreme weather. This natural substance provides a new way for humans to adapt to changing global conditions. 'Trehalose Artefacts' is a project that involves the use of trehalose to protect against dehydration in extreme conditions. The naturally occurring sugar is infused into clothing and skincare products to supply the user with a [source of hydration](https://www.trendhunter.com/trends/positive-hydration). These products are ideal for mountaineers, construction workers or anyone else who spends a significant amount of time in extreme conditions. While the sugar-based hydration products are only a concept, the project demonstrates some of the unique ways that scientists are preparing for [changing environmental conditions](https://www.trendhunter.com/trends/stress-activated-cyanobacterial-uv). ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 17% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Naturally Occurring Sugar:** A new way to create products that provide a source of hydration using natural sugars, presenting an opportunity for companies to create new products that are environmentally sustainable. - **Innovative Applications of Trehalose:** Trehalose is being used in different scenarios, such as skincare and clothing products, providing an opportunity for companies to innovate with this ingredient. - **Adapting to Changing Global Conditions:** As global warming changes environmental conditions, companies can create products that adapt to these new situations, using Trehalose as a natural solution. ### Industries Being Reshaped - **Outdoor Clothing Industry:** Outdoor clothing companies can incorporate Trehalose-infused fabrics to provide consumers with products that protect against dehydration in extreme conditions. - **Skincare Industry:** Skincare companies can innovate with Trehalose as an ingredient to create environmentally sustainable products that protect against skin dehydration. - **Construction Industry:** Construction companies can use Trehalose in materials such as cement or paint that will harden more effectively in extreme conditions, providing a more durable and sustainable solution. ## Related on Trend Hunter - [Fruit-Powered Hydration Sticks](https://www.trendhunter.com/trends/drywater.md) - [Complete Hydration Powders](https://www.trendhunter.com/trends/drywater-features.md) - [Sugar-Free Electrolyte Gummies](https://www.trendhunter.com/trends/wonderhydrate.md) - [Hydrating Water Candies](https://www.trendhunter.com/trends/jelly-drops.md) - [Hydration-Enhancing Training Concepts](https://www.trendhunter.com/trends/sweat-zones.md) - [Functional Hydration Sodas](https://www.trendhunter.com/trends/hydration-soda.md) - [Daily Hydration Gummies](https://www.trendhunter.com/trends/hydro-gummy.md) - [6-in-1 Hydration Powders](https://www.trendhunter.com/trends/complete-hydration-powder.md) - [Wearable Hydration Monitors](https://www.trendhunter.com/trends/connected-hydration.md)