# Artificial Ingredient-Free Bread Ranges Naturally Genius Bread is Launching with Megan McKenna By Michael Hemsworth | Published 2025-09-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/naturally-genius-bread References: [grocerytrader](https://grocerytrader.co.uk/genius-foods-launches-naturally-genius-transforming-the-standards-of-gluten-free-bread-in-collaboration-with-megan-mckenna/) & [geniusfood](https://geniusfood.com)  [Naturally Genius](https://www.trendhunter.com/trends/stuffed-date-snacks) Bread is a series of [gluten-free bread products](https://www.trendhunter.com/trends/warburtons-gluten-free) making their way to the UK market with the help of [Megan McKenna](https://www.trendhunter.com/trends/megan-thee-stallion-1) to provide consumers with a free-from option to try out. The bread range boasts six products in all that are made without artificial ingredients and are gluten-free to make them suitable for consumers with celiac disease. The breads are also crafted without unwanted additives like xanthan gum to give them an impressive taste and texture that closely mimics conventional alternatives on the market. CEO Stephen Hann spoke on the Naturally Genius Bread range saying, "This is more than a new product range, it’s a new era for gluten free bakery. We’ve listened to the coeliac and gluten free community who told us they were tired of having to compromise, fed up of Xanthan Gum or Glycerine in their bread. With this investment and innovation, we’ve created high quality, truly delicious breads without anything artificial. This is the bread the community deserves.” ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 44% | Activity: 52% | Freshness: 47% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Clean-label Baking:** The rise of clean-label baking responds to consumers' growing demands for transparency and natural ingredients in their food products. - **Free-from Foods:** The expansion of free-from food options caters to individuals with dietary restrictions, offering a wider array of tailored alternatives. - **Gluten-free Artisanal Products:** Gluten-free artisanal products are evolving to offer premium taste and texture without compromising on quality, meeting the expectations of a discerning consumer base. ### Industries Being Reshaped - **Natural Food Products:** The natural food products industry is transforming as companies invest in ingredient transparency to better align with health-conscious consumer values. - **Specialty Diet Foods:** Specialty diet foods continue to grow, driven by the need for personalized nutrition solutions such as gluten-free and other diet-specific products. - **Bakery Innovations:** Bakery innovations highlight the shift towards producing quality products that adhere to modern health trends, offering opportunities in texture and taste improvements without artificial additives. ## Related on Trend Hunter - [Pillowy Gluten-Free Bread Products](https://www.trendhunter.com/trends/soft-white-wraps.md) - [Artisan-Inspired Gluten-Free Breads](https://www.trendhunter.com/trends/dr-schr-breads.md) - [Clean-Ingredient Bread Labels](https://www.trendhunter.com/trends/simply-bread-line.md) - [Reformulated Whole Grain Breads](https://www.trendhunter.com/trends/angelic-bakehouse-whole-grain-bread.md) - [Health-Conscious Gluten-Free Bagels](https://www.trendhunter.com/trends/promise-gluten-free.md) - [Seed-Infused Gluten-Free Breads](https://www.trendhunter.com/trends/warburtons-glutenfree.md) - [Convenient Health-Minded Bread Products](https://www.trendhunter.com/trends/biona-bakery-range.md) - [Artisanal Gluten-Free Deliveries](https://www.trendhunter.com/trends/wildgrain.md) - [Next-Generation Bread Ingredients](https://www.trendhunter.com/trends/panvivo-gpl1ve-bread-concentrate.md)