# Flavored Alkaline Water Flow Water's Naturally Flavored Water Comes in Refreshing New Varieties By Laura McQuarrie | Published 2018-01-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/naturally-flavored-water References: [bevindustry](https://www.bevindustry.com/articles/90750-flow-cucumber-mint-lemon-ginger) & [ca.flowhydration](https://ca.flowhydration.com/pages/our-story) Flow Water is now offering more ways for health-conscious consumers to enjoy its alkaline spring water with two new, naturally flavored water varieties. The all-natural, organic flavors include Cucumber + Mint and Lemon + Ginger, each of which is available in portable 500-ml or one-liter [Tetra Pak](https://www.trendhunter.com/trends/tetra-pak-2) cartons. Just as with its previously released unflavored variety, Flow Water is introducing a refreshing new way for consumers to hydrate with pH-balanced water, while also enjoying the benefits of [natural electrolytes and minerals](https://www.trendhunter.com/trends/powerade-power-water). As well as appealing to the consumer who is looking to mindfully hydrate with a drink that that has more of an interesting taste than just plain water, these [flavored water products](https://www.trendhunter.com/trends/boost-water) offer satisfying alternatives to soda and alcohol and sugar-laden juices. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 38% | Activity: 12% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Flavored Alkaline Water:** Flow Water's flavored alkaline water offers a refreshing and healthy alternative to sugary drinks and juices. - **Naturally Flavored Water:** Demand for naturally flavored water is increasing as consumers seek out healthier beverage options. - **Portable Packaging:** The convenience of portable packaging for flavored alkaline water is appealing to on-the-go consumers. ### Where This Applies - **Beverage Industry:** The beverage industry has opportunities to innovate with naturally flavored and alkaline beverages. - **Packaging Industry:** The packaging industry can create convenient and sustainable packaging options for flavored alkaline water. - **Health and Wellness Industry:** The health and wellness industry can market flavored alkaline water as a healthy alternative to sugary drinks and juices. ## Related on Trend Hunter - [Colorful Vitamin-Infused Waters](https://www.trendhunter.com/trends/vitamin-water1.md) - [Organic Vitamin Waters](https://www.trendhunter.com/trends/flow-vitamin-infused.md) - [Custom-Printed Water Packaging](https://www.trendhunter.com/trends/tetra-pak-2.md) - [Alkaline Water Delivery Expansions](https://www.trendhunter.com/trends/flow-beverage-corp.md) - [Playful Beverage Collaborations](https://www.trendhunter.com/trends/flow-beverage-corp1.md) - [Double-Filtered Drinking Water](https://www.trendhunter.com/trends/floewater.md) - [Flavor-Enhanced Spring Waters](https://www.trendhunter.com/trends/flavoured-still-water.md) - [Flavor-Rich Still Spring Waters](https://www.trendhunter.com/trends/highland-spring-flavours.md) - [Replenishing Bubbly Beverages](https://www.trendhunter.com/trends/hint-sparkling-water.md)