# Bamboo Fiber Mascaras Too Faced 98% Naturally Derived Mascara Features a Goji Berry Blend By Laura McQuarrie | Published 2024-01-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/naturally-derived-mascara References: [byrdie](https://www.byrdie.com/too-faced-naturally-better-than-sex-review-8548269) & [toofaced](https://www.toofaced.com/product/23484/119262/eye-makeup/mascara/naturally-better-than-sex-mascara#/shade/Black)  Beauty consumers demand a mascara that does it all, seamlessly delivering voluminous length, intense curl and clump-free precision, ensuring their lashes mesmerize and make a statement—and [Too Faced](https://www.trendhunter.com/trends/better-than-sex-mascara) is building on the success of its Better Than Sex Mascara with an all-new 98% naturally derived mascara formula. Too Faced's Naturally Better Than Sex Mascara joins the original, waterproof and chocolate versions of this top-selling mascara, this time around [volumizing, lengthening and curling lashes](https://www.trendhunter.com/trends/revitalash-cosmetics) with a formula that includes bamboo fibers and a goji berry blend. This intensely black formula plays with plant-based waxes like candelilla wax, carnauba wax, sunflower seed wax and rice bran wax, plus fruit extract to deliver the coverage ingredient-conscious beauty consumers want from root to tip. Paired with the brand's hourglass-shaped brush, Naturally Better Than Sex Mascara achieves volume and length with one coat, and more with [buildable layers](https://www.trendhunter.com/trends/paradise-big-deal-mascara). ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 30% | Activity: 33% | Freshness: 21% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Naturally Derived Mascara Formula:** Too Faced introduces a 98% naturally derived mascara formula with bamboo fibers and a goji berry blend, catering to ingredient-conscious beauty consumers. - **Plant-based Waxes and Fruit Extract:** Too Faced's mascara formula incorporates plant-based waxes like candelilla wax, carnauba wax, sunflower seed wax, and rice bran wax, along with fruit extract for desired coverage. - **Hourglass-shaped Brush:** Too Faced's hourglass-shaped brush enables the Naturally Better Than Sex Mascara to achieve volume and length in just one coat and buildable layers. ### Sectors Adopting This - **Beauty and Cosmetics:** The beauty and cosmetics industry can capitalize on the trend of offering naturally derived mascaras with innovative ingredients and features. - **Natural and Organic Products:** The natural and organic products industry can seize the opportunity to develop and market mascaras that incorporate plant-based waxes and have a high percentage of naturally derived ingredients. - **Brush Manufacturing:** The brush manufacturing industry can explore the production of hourglass-shaped brushes that provide superior results in terms of volume and length for mascaras. ## Related on Trend Hunter - [Clean Volumizing Mascaras](https://www.trendhunter.com/trends/clean-volumizing-mascara.md) - [Cornflower-Powered High-Quality Mascaras](https://www.trendhunter.com/trends/botanical-mascara.md) - [Microalgae-Infused Mascaras](https://www.trendhunter.com/trends/oceanly-lash-serum-mascara.md) - [Bold Mascara Launches](https://www.trendhunter.com/trends/kush-big-hit-volumizing-mascara.md) - [Inaugural Clean Beauty Mascaras](https://www.trendhunter.com/trends/featherlash-lifting-serum-mascara.md) - [Length-Extending Mascaras](https://www.trendhunter.com/trends/revitalash-cosmetics.md) - [Limited Edition Mascara Sets](https://www.trendhunter.com/trends/better-than-sex-mascara.md) - [Clean Tubing Mascaras](https://www.trendhunter.com/trends/kush-high-roll-mascara.md) - [Consumer-Driven Mascara Products](https://www.trendhunter.com/trends/lash-princess-mascara.md)