# Create a Jewel Sites The Langerman Diamonds Website Sells Naturally Coloured Gems By Marissa Liu | Published 2010-02-05 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/naturally-coloured-diamonds References: [ereleases](http://www.ereleases.com/pr/colored-diamonds-girls-friend-31315) & [langerman-diamonds](http://www.langerman-diamonds.com/) Father/daughter team Arther and Natacha Langerman, a diamonds expert and gemologist, have created The Langerman Diamonds Website to help facilitate the purchase of naturally coloured diamonds. Naturally coloured diamonds are the rarest of all diamonds and The Langerman site has over 1200 stones in over 300 hues. It boasts a ‘Make Your Jewel’ application that allows you to design your own accessories and make purchases via a secure site. Prices range from $2 to $150 million. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 32% | Activity: 4% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### What Makes This Trend Stand Out - **Naturally Coloured Diamonds:** The trend of developing marketplaces for naturally coloured diamonds with features like online customization and secure payment systems. - **Customizable Jewelry:** The trend of creating online tools that allow customers to design their own jewelry using naturally coloured diamonds, which can be used to differentiate brands in the jewelry space. - **Secure E-commerce:** The trend of building secure e-commerce platforms for luxury jewelry which is essential for building trust with high-end customers. ### Sectors Adopting This - **Luxury Jewelry:** The jewelry industry has an opportunity to innovate by offering naturally coloured diamonds in customizable pieces, utilizing online platforms and secure payment systems. - **E-commerce:** The trend of creating e-commerce platforms for the jewelry industry, specifically for luxury brands, presents an opportunity to provide a seamless and secure purchasing experience to customers. - **Marketplace:** Developing a marketplace for naturally coloured diamonds creates an opportunity for entrepreneurs to tap into a niche market within the larger jewelry industry. ## Related on Trend Hunter - [Lab-Grown Stones](https://www.trendhunter.com/trends/skydiamond.md) - [Ultra-Luxurious Collaborative Jewellery Lines](https://www.trendhunter.com/trends/collaborative-jewellery.md) - [Blockchain-Backed Natural Diamonds](https://www.trendhunter.com/trends/blockchain-backed-natural-diamonds.md) - [Colored Gemstones Jewelry Lines](https://www.trendhunter.com/trends/boom-by-daniele.md) - [International Jewelry-Focused Digital Marketplaces](https://www.trendhunter.com/trends/jeweler-collective.md) - [Gemstone-Inspired Jewelry Collections](https://www.trendhunter.com/trends/gemstones.md) - [Chic Gemstone Jewelry Collections](https://www.trendhunter.com/trends/gemstone-jewelry-collection.md) - [Desert Diamond-Inspired Jewelry Lines](https://www.trendhunter.com/trends/desert-diamonds.md) - [Lab-Grown Fine Jewelry](https://www.trendhunter.com/trends/fallers-jewelry.md)