# Naturally Colored Face Masks Givaudan Active Beauty's Sensory Crush Face Masks Target Gen Z By Laura McQuarrie | Published 2020-01-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/naturally-colored-face-mask References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Givaudan_Active_Beauty_launches_Sensory_Crush_targeting_Generation_Z_consumers/161289) & [givaudan](https://www.givaudan.com/media/trade-media/2020/givaudan-active-beauty-launches-sensory-crush) [Givaudan](https://www.trendhunter.com/trends/vanilla-for-breakfast) Active Beauty launched a trio of naturally colored face masks in a collection called Sensory Crush that hopes to catch the eyes of [Gen Z](https://www.trendhunter.com/trends/slushy-jelly-masks) consumers, who are passionately self-educated on both beauty and sustainability. The recently launched face mask range is powered by potent natural ingredients and each colorful mask boasts a different benefit. While the exfoliating DAR (LIT!) mask features regenerating papa extract and transforms from orange to black, the OKLM (CHILLAX) nighttime mask boasts calming and moisturizing benefits from Yogurtene. The third face mask in the Sensory Crush collection, EN BOMBE! (ON FLEEK! in French) has glow-boosting properties thanks to dragonfruit and a unique "honey texture [that] becomes milky." Image Credit: Givaudan Active Beauty ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 79% | Activity: 52% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Naturally Colored Beauty Products:** The trend of using naturally colored ingredients in beauty products can be a disruptive innovation opportunity for companies to target sustainability-conscious Gen Z consumers. - **Customizable Face Mask Products:** The trend of creating face masks with different benefits and colors can be a disruptive innovation opportunity for companies to offer a customizable experience to consumers. - **Innovative Natural Ingredients in Skincare:** The trend of using innovative natural ingredients in skincare can be a disruptive innovation opportunity for companies to create unique and effective skincare products. ### Where This Applies - **Beauty and Skincare Industry:** The beauty and skincare industry can benefit from the trend of using naturally colored beauty products and innovative natural ingredients to target sustainability-conscious consumers. - **Personalized Skincare Industry:** The personalized skincare industry can benefit from the trend of creating face masks with different benefits and colors to offer a customizable experience to consumers. - **Health and Wellness Industry:** The health and wellness industry can benefit from the trend of using innovative natural ingredients in skincare to offer effective and natural alternatives to consumers. ## Related on Trend Hunter - [Mocktail-Inspired Beauty Masks](https://www.trendhunter.com/trends/mocktailinspired-beauty.md) - [Jelly-Coated Sheet Masks](https://www.trendhunter.com/trends/slushy-jelly-masks.md) - [Youth-Oriented Beauty Branding](https://www.trendhunter.com/trends/youthoriented-beauty.md) - [Naturally Powered Skincare](https://www.trendhunter.com/trends/new-lush-skincare.md) - [Cheekily Co-Branded Beauty Releases](https://www.trendhunter.com/trends/liquid-deaths.md) - [Hydrating Gel-Based Masks](https://www.trendhunter.com/trends/instantlift-express-revitalizing-mask.md) - [Hydration-Focused Color-Changing Masks](https://www.trendhunter.com/trends/collagen-masks.md) - [Youthful Overnight Masks](https://www.trendhunter.com/trends/bouncy-firm-sleeping-mask.md) - [Targeted Plant-Based Cosmeceuticals](https://www.trendhunter.com/trends/id-skin-identity.md)