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# Naturally Black Water Beverages
MX2O is a Dark Wellness Beverage with 70 Trace Minerals

By Laura McQuarrie | Published 2019-10-30 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/naturally-black-water
References: [businesswire](https://www.businesswire.com/news/home/20191030005212/en) & [jeunesseglobal](https://www.jeunesseglobal.com/en-CA/mx2o)

MX2O is an unconventional [dietary supplement](https://www.trendhunter.com/trends/water-plus-supplements) that takes the form of a naturally black water beverage that's packed with fulvic and humic acids, and over 70 trace minerals. The [alkaline pH beverage](https://www.trendhunter.com/trends/microenergy) helps to keep the body in balance and [boost energy levels](https://www.trendhunter.com/trends/monin-brilliance-energy), making it an appealing product for those who are looking to look and feel youthful. The company boasts that the "bottles [feature] a surprising design element that is revealed as the product is consumed."

As a direct selling company, Jeunesse offers a variety of wellness, skincare and cosmetic products and MX2O is the newest addition to its Y.E.S. Youth Enhancement System, emerging as yet another way for people of all ages to be supported in looking and feeling their best.

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 25% | Activity: 75% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What Makes This Trend Stand Out

- **Dark Wellness Beverages:** Opportunity to create and market naturally black water beverages packed with essential minerals and acids for maintaining balance and boosting energy levels.
- **Alkaline Ph Products:** Promising market for products that maintain the body's pH balance and promote overall well-being and youthful appearance.
- **Surprising Design Elements:** Emerging trend of incorporating design elements that are revealed as products are consumed, providing a unique consumer experience.

### Sectors Adopting This

- **Dietary Supplements:** Dietary supplement industry can explore the creation of naturally black water beverages as a new product category.
- **Direct Selling:** Direct selling companies can add alkaline pH beverages like MX2O to their wellness product lineup to enhance their offering.
- **Packaging Design:** Opportunity for packaging companies to collaborate with beverage brands in creating packaging designs that offer surprising elements upon consumption.

## Related on Trend Hunter

- [Melon-Flavored Mineral Supplements](https://www.trendhunter.com/trends/mini-dew.md)
- [Caffeine-Infused Water Enhancers](https://www.trendhunter.com/trends/mio-energy.md)
- [Functional Water Enhancers](https://www.trendhunter.com/trends/mio.md)
- [Natural Energy Microdrinks](https://www.trendhunter.com/trends/oro.md)
- [Hydration-Focused Cellular Waters](https://www.trendhunter.com/trends/cellular-waters.md)
- [Marine Plant-Based Beverages](https://www.trendhunter.com/trends/marine-plantbased-beverages.md)
- [Antioxidant Collagen Hydration Mixers](https://www.trendhunter.com/trends/zundora.md)
- [Nutritious Sea Moss Beverages](https://www.trendhunter.com/trends/sea-moss-drink.md)
- [Fruit-Forward Energy Drinks](https://www.trendhunter.com/trends/jumex-energy.md)