# Curly Hair-Specific T-Shirt Towels Naturalicious Debuted the Ultimate Hair Towel to Reduce Frizz By Grace Mahas | Published 2020-08-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/naturalicious References: [naturalicious.net](https://naturalicious.net/collections/natural-hair-products-coarse-hair/products/tshirt-towel) Naturalicious, the popular [natural hair care brand](https://www.trendhunter.com/trends/love-my-natural-hair), recently expanded its portfolio with the introduction of the new t-shirt towel, dubbed the Ultimate Hair [Towel](https://www.trendhunter.com/trends/size-inclusive-towel), designed to reduce hair frizz and damage. The 100% premium cotton fabric allows water to sink into the surface gently locking in essential moisture naturally, instead of roughing it up. The shirt was created specifically for both [tight and loose curls](https://www.trendhunter.com/trends/strictly-curls) to ensure curls don't lose volume or shape. The Ultimate Hair Towel boasts an ultra-soft smooth, all-natural fabric, and allows users to wrap, plop, and scrunch the fabric with a unique elastic band that holds the towel wrapped securely. Consumers can order the Naturalicious Ultimate Hair Towel online for $35 USD. Image Credit: Naturalicious ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 38% | Activity: 45% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Key Themes Behind This Trend - **Natural Hair Care:** Disruptive innovation opportunity: Develop innovative and eco-friendly hair care products specifically designed for natural hair types. - **Frizz Reduction:** Disruptive innovation opportunity: Create new technologies or materials that effectively reduce frizz in hair without causing damage or dryness. - **Specialized Hair Accessories:** Disruptive innovation opportunity: Design and manufacture specialized hair accessories that cater to the unique needs of different hair types, such as curly hair. ### Where This Applies - **Beauty and Personal Care:** Disruptive innovation opportunity: Introduce personalized beauty and personal care products that target specific hair types and concerns. - **Textile and Fabric:** Disruptive innovation opportunity: Develop advanced fabrics and materials that enhance hair care routines and address common hair care problems like frizz. - **E-commerce:** Disruptive innovation opportunity: Create innovative online retail platforms or delivery services that cater to the growing demand for specialty hair care products. ## Related on Trend Hunter - [Odor-Free Bath Towels](https://www.trendhunter.com/trends/k-25.md) - [Curly Hair-Focused Products](https://www.trendhunter.com/trends/shampoo-and-conditioners.md) - [Curl-Enhancing Hair Oils](https://www.trendhunter.com/trends/multiuse-hair-oil.md) - [Black-Owned Curl Brands](https://www.trendhunter.com/trends/soft-curl-defining-mousse.md) - [Nourishing Hair Style Creams](https://www.trendhunter.com/trends/sleek-styling-cream-taming-wand.md) - [Affordable Curly Haircare Lines](https://www.trendhunter.com/trends/strictly-curls.md) - [Multitasking Styling Creams](https://www.trendhunter.com/trends/smoothing-air-dry-cream.md) - [Multitasking Hair Products](https://www.trendhunter.com/trends/holdme-styling-cream.md) - [Curl-Focused Styling Products](https://www.trendhunter.com/trends/innersense.md)