# Illustrative Yogurt Packaging Dreaming Cow's Natural Yogurt Containers Shows Exactly What's Inside By Laura McQuarrie | Published 2014-06-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/natural-yogurt References: [thedieline](http://www.thedieline.com/blog/2014/6/25/dreaming-cow) & [dreamingcow](http://www.dreamingcow.com/) Dreaming Cow Creamery is a company that prides itself on producing [natural yogurt](https://www.trendhunter.com/trends/la-fermiere) that's totally free of hormones, sugar and preservatives. To show off just how special the [grass-fed yogurts](https://www.trendhunter.com/trends/pasture-raised) are, the company put Range Design to the task of developing packaging for the unique yogurt. The design of each yogurt container varies slightly, based on the flavoring. However, the common thread is that there's an [adorable illustration](https://www.trendhunter.com/trends/explore-organically) of a cow above the name of the yogurt flavor and below, some sort of natural combination that reflects the ingredients of the yogurt. As well as being visually appealing, this also suggests what you can expect when you open up one of the yogurts, since the flavorings settle on the bottom, while the cream rises to the top. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 31% | Activity: 42% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Illustrative Packaging:** Incorporating illustrations into product packaging to create a visually appealing and informative experience. - **Natural Product Branding:** Emphasizing the natural, organic, and preservative-free qualities of a product through branding and packaging design. - **Ingredient Transparency:** Providing clear and easily understandable information about the ingredients and flavorings used in a product through packaging design. ### Industries Being Reshaped - **Food & Beverage Packaging:** Opportunities for innovative packaging designs that communicate the unique qualities and ingredients of food and beverages. - **Organic & Natural Products:** Creating branding and packaging solutions that promote the natural and organic attributes of various consumer products. - **Dairy Products:** Exploring new ways to showcase the quality, freshness, and ingredients of dairy products through packaging design. ## Related on Trend Hunter - [Reformed Yogurt Packagings](https://www.trendhunter.com/trends/nomadic-greiner-packaging.md) - [Product Packaging Updates](https://www.trendhunter.com/trends/cocoyo-packaging.md) - [Sustainably Packaged Greek Yogurts](https://www.trendhunter.com/trends/probiotic-strained-yogurt.md) - [Natural Yogurt Jars](https://www.trendhunter.com/trends/danone-yogurt-jar.md) - [Non-Standardized Milkfat Yogurts](https://www.trendhunter.com/trends/a2a2-yogurt.md) - [Probiotic Yogurt Packaging](https://www.trendhunter.com/trends/activia.md) - [Citrusy Probiotic Coconut Yogurts](https://www.trendhunter.com/trends/coconut-cult-yogurts.md) - [Minimal Ingredient Yogurt Products](https://www.trendhunter.com/trends/onken-naked-big-pots.md) - [Artisanal Youth Yogurts](https://www.trendhunter.com/trends/pastoret.md)