# Luxe Natural Water Purifiers The Bincho System By Sort of Coal is Almost a Work of Art By Rebecca Byers | Published 2015-06-01 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/natural-water-purifier References: [sortofcoal](http://sortofcoal.com/bincho.html) This unique, upscale [natural water purifier system](https://www.trendhunter.com/trends/drinking-water-system) is a stunning [minimalist design](https://www.trendhunter.com/trends/rare-beauty1) that fuses the worlds of sustainable water intake and cutting edge design. Available from Danish charcoal product purveyors Sort of Coal, the stunning glass one-liter [water bottle](https://www.trendhunter.com/trends/vlnd) comes with a stick of Kishu Binchotan, a Japanese variety of charcoal that dates back to the Edo period and originates in the Kishu region. Kishu Binchotan is cultivated by artisans in the Kishu region, who transform raw wood into the highly value final product by burning it at insanely high temperatures and then burying the flaming wood in the dirt, a process that carbonizes the wood. This high-end, modern iteration of an ancient technology is a stylized reinterpretation of an important hard wording natural mineral. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 47% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Upscale Natural Water Purifiers:** Disruptive innovation opportunity: Create high-end water purification systems that combine sustainability and cutting-edge design. - **Minimalist Design:** Disruptive innovation opportunity: Develop minimalist designs for various products that appeal to consumers looking for sleek aesthetics. - **Ancient Technologies Reinterpreted:** Disruptive innovation opportunity: Explore how to modernize and stylize ancient technologies to create unique and upscale products. ### Industries Being Reshaped - **Home Improvement:** Disruptive innovation opportunity: Revolutionize the home improvement industry by offering sustainable and visually appealing water purification systems. - **Consumer Electronics:** Disruptive innovation opportunity: Integrate natural and minimalist design elements into consumer electronic products, such as smartphones and laptops. - **Luxury Goods:** Disruptive innovation opportunity: Create luxury goods that combine ancient techniques with modern design, catering to consumers seeking unique and high-end products. ## Related on Trend Hunter - [Water-Purifying Water Jugs](https://www.trendhunter.com/trends/luvia.md) - [Bulbous Clay-Made Water Filters](https://www.trendhunter.com/trends/biologique-water-filter.md) - [Sophisticated Drinking Vessels](https://www.trendhunter.com/trends/eau-carafe.md) - [Vibrant Metal Water Purifiers](https://www.trendhunter.com/trends/conecto.md) - [Stealthy Water Purifier Concepts](https://www.trendhunter.com/trends/stonewell.md) - [Stackable Electricity-Free Water Filters](https://www.trendhunter.com/trends/electricityfree-water-filter.md) - [Avant-Garde Water Purifiers](https://www.trendhunter.com/trends/oasium-water-purifier.md) - [Automatic Water Filter Pitchers](https://www.trendhunter.com/trends/automatic-water-filter.md) - [Mineralizing Water-Sanitizing Carbonators](https://www.trendhunter.com/trends/carbon8-onetouch-sparkling-water-maker.md)