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# Mouth-Refreshing Beverages
'qii' is a Natural Tea Drink That Promises to Improve Oral Health

By Laura McQuarrie | Published 2018-01-09 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/natural-tea-drink
References: [thethirty.byrdie](https://thethirty.byrdie.com/qii-tea-drinks) & [drinkqii](https://drinkqii.com/collections/teas/products/half-half)

There have been countless [oral care products](https://www.trendhunter.com/trends/better-better1) created for on-the-go use, but the majority of them are so specialized that they require consumers to have oral hygiene top-of-mind—qii is a new natural tea drink that aims to make cleaning one's teeth and mouth as simple as sipping a beverage.

qii is disrupting the world of oral healthcare with its [canned tea beverages](https://www.trendhunter.com/trends/twinings-sparkling-tea), which may be used to refresh the mouth and [remove bad bacteria](https://www.trendhunter.com/trends/boka-well). The tea beverage is offered in two flavor made with certified organic tea leaves: Classic Oolong Tea and Lemongrass Ginger Green Tea.

Unlike coffee, soda and juice, these tea beverages boast a neutral pH level that helps to counteract high acidity in the mouth. A key ingredient in this process is XyVita, a natural formula derived from xylitol, the sweetener made from birch.

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 43% | Activity: 71% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Why This Trend Is Growing

- **Natural Dental Beverages:** qii's natural tea drinks disrupt oral healthcare by offering refreshing and mouth-cleaning benefits.
- **Neutral Ph Beverages:** qii's tea beverages offer a neutral pH level that can counteract high acidity in the mouth, providing a unique value proposition.
- **Xylitol-based Beverages:** qii's use of XyVita, a natural formula derived from Xylitol, presents an opportunity for beverages to provide similar oral health benefits.

### Industries Being Reshaped

- **Beverage Industry:** qii's natural tea drinks provide a new product opportunity for the beverage industry to disrupt traditional beverage offerings.
- **Oral Healthcare Industry:** qii's tea drinks pose a new threat to traditional oral healthcare products by offering a simpler, more convenient and natural solution.
- **Organic Food Industry:** qii's use of certified organic tea leaves offers a chance for the organic food industry to break into the beverage market and offer health benefits.

## Related on Trend Hunter

- [Unconventional Breath Fresheners](https://www.trendhunter.com/trends/breath-fresheners.md)
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- [Sparkling Prebiotic Teas](https://www.trendhunter.com/trends/prebiotic-tea.md)
- [Dual-Action Oral Care Foams](https://www.trendhunter.com/trends/foamgle.md)
- [Plant-Based Probiotic Mouthwashes](https://www.trendhunter.com/trends/riven.md)
