# Mushroom Superfood Supplements Gaia Herbs' Newest Natural Supplements Pair Mushrooms and Herbs By Laura McQuarrie | Published 2017-03-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/natural-supplements References: [wellandgood](https://www.wellandgood.com/good-food/expo-west-food-trends-2017/slide/2/) & [gaiaherbs](http://www.gaiaherbs.com/) At the annual Natural Products Expo West in California, the brand [Gaia Herbs](https://www.trendhunter.com/trends/herbal-gummies) unveiled an upcoming product line of natural supplements. What makes this particular line of healthy supplements noteworthy is that it pairs organic herbs with [superfood mushrooms](https://www.trendhunter.com/trends/innosupps), such as combinations like Reishi and Turmeric, as well as other functional blends for Mental Clarity, Liver Defense and more. The entire five-piece natural supplement collection packages organic herbs and mushrooms in vegan-friendly capsules, which makes the solutions that they can provide accessible to a wide range of consumers. Many health-conscious consumers are now turning to products that contain [medicinal mushrooms](https://www.trendhunter.com/trends/noon) as a means of working towards overall health and vitality, especially if these natural solutions may easily be consumed as part of one's daily rituals. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 9% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Mushroom Supplements:** The fusion of mushrooms and herbs creates disruptive innovation opportunities for the dietary supplement industry. - **Natural Mental Clarity Supplements:** The combination of natural supplements for mental clarity produces a potential disruptive innovation for the wellness industry. - **Liver Defense Supplements:** The developing market for natural supplements that provide liver defense present potential disruptive innovation opportunities for the wellness industry. ### Sectors Adopting This - **Dietary Supplement:** The rise of mushroom and herb supplements opens up disruptive innovation opportunities for the dietary supplement industry. - **Wellness and Health:** The growing trend of natural supplements provides potential disruptive innovation opportunities for the wellness and health industry. - **Vegan Supplements:** The fusion of mushrooms and herbs in vegan-friendly capsules offers disruptive innovation opportunities for the vegan supplement industry. ## Related on Trend Hunter - [Therapeutic Mushroom Supplements](https://www.trendhunter.com/trends/stress-relief-mushroom-product.md) - [Functional Mushroom Supplements](https://www.trendhunter.com/trends/mushroom-powders.md) - [Mushroom Immunity Supplements](https://www.trendhunter.com/trends/supershroom-immunity-support.md) - [Functional Mushroom Supplements](https://www.trendhunter.com/trends/medicinal-mushroom-products.md) - [Herb-Powered Dietary Supplements](https://www.trendhunter.com/trends/herbal-gummies.md) - [Mushroom-Powered Supplements](https://www.trendhunter.com/trends/mushroompowered-supplement.md) - [Medicinal Mushroom Supplements](https://www.trendhunter.com/trends/mushroom-gummies1.md) - [Mushroom-Powered Dietary Supplements](https://www.trendhunter.com/trends/organic-performance-mushrooms.md) - [Functional Mushroom Gummies](https://www.trendhunter.com/trends/functional-mushroom-gummies.md)