# All-Natural Sports Drinks 'Nth Degree' is Releasing High-Performance Drinks Without Toxins By Cadhla Gray | Published 2015-08-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/natural-sports-drinks References: [nth4u](http://nth4u.com/) 'Nth Degree' is releasing a line of all-natural sports drinks to fill a void in the market for [healthy alternatives to artificial performance beverages](https://www.trendhunter.com/trends/stacked-fitness-hydration). Its 'Sports Enhanced Drink' is made with Palitanose, a sweetener from sugar beets and is available in four flavors. The company's name 'Nth degree' refers to a mathematical term for raising something to a higher level. This drink raises the game of athletes, both professional and amateur, without filling their body with sugar, artificial dyes or toxins. For those watching their sugar and calorie intake as well, 'Nth Degree Innovations' provides a line of [sports waters](https://www.trendhunter.com/trends/positive-hydration). With five time World Champion closer Mariano Rivera by the company's side, Nth degree is leading the way for an industry of natural sports drinks, bringing a healthier alternative with great performance to the foreground. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 19% | Activity: 19% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **All-natural Sports Drinks:** Demand for all-natural sports drinks is growing, creating opportunities for disruptive innovation in the sports drink industry. - **Healthy Alternative Performance Beverages:** The popularity of healthy alternative performance beverages is increasing, presenting opportunities for disruption in the beverage industry. - **Sugar and Toxin Free Beverages:** Consumers are increasingly demanding sugar and toxin free beverages, providing opportunities for disruptive innovation in the beverage industry. ### Sectors Adopting This - **Sports Drink Industry:** There's an opportunity for disruptive innovation in the sports drink industry by providing healthier alternatives to traditional sports drinks. - **Beverage Industry:** The beverage industry can be disrupted with innovative and healthy alternative drinks made without sugar, artificial flavors, or toxins. - **Fitness Industry:** The fitness industry can benefit from innovative and healthier sports drinks options for active consumers who want to avoid sugar and toxins. ## Related on Trend Hunter - [Fast-Hydrating Sports Beverages](https://www.trendhunter.com/trends/inspired-nutraceuticals.md) - [Modern Athlete-Focused Performance Beverages](https://www.trendhunter.com/trends/dryp-hydration.md) - [Non-GMO Electrolyte Beverages](https://www.trendhunter.com/trends/greater-than.md) - [Timeless Sports Drinks](https://www.trendhunter.com/trends/ancient-drinks.md) - [Elite-Level Hydration Drinks](https://www.trendhunter.com/trends/naturally-sourced-sports-drinks.md) - [Athlete-Approved Sports Drinks](https://www.trendhunter.com/trends/cizzle-brands.md) - [Three-In-One Beverage Brand Sets](https://www.trendhunter.com/trends/line-of-beverages.md) - [Plant-Powered Sports Hydrators](https://www.trendhunter.com/trends/saps.md) - [THC-Infused Sports Drinks](https://www.trendhunter.com/trends/offfield.md)