# Botanical Skincare Collections Lulu & Marula's Natural Skincare Products are Branded as "Skinfood" By Laura McQuarrie | Published 2015-12-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/natural-skincare-products References: [luluandmarula](http://www.luluandmarula.com/collections/all) [Lulu & Marula](https://www.trendhunter.com/trends/character-cosmetics) is a line of 100% natural skincare products that are made with care by hand in Johannnesburg, South Africa. The assortment of beauty products in the range, such as balms, masks, toning face mists and oils are enriched with [botanical oils, extracts](https://www.trendhunter.com/trends/wylder-organics) and water for the purposes of bringing clarity to the body and mind. The brand calls its nourishing skincare solutions "100% natural skinfood." As well as being admirable for its formulas that are free of chemicals, perfumes and any preservative ingredients, the products support local farmers and are not tested on animals. Individual products in the Lulu & Marula range are categorized by purpose, such as calming, soothing, energizing, nourishing and purifying. In addition to being able to purchase each healing product individually, the themed sets are also sold in kits. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 26% | Activity: 24% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Natural Skincare:** The trend of natural skincare products presents an opportunity for innovative formulations using botanical oils and extracts. - **Supporting Local Farmers:** The trend of supporting local farmers in skincare products creates an opportunity for brands to build sustainable and ethical partnerships. - **Themed Skincare Sets:** The trend of themed skincare sets allows for curated collections that cater to specific skincare needs. ### Industries Being Reshaped - **Skincare Industry:** The skincare industry can capitalize on the trend of natural skincare products by developing and promoting their own botanical-based offerings. - **Agriculture Industry:** The agriculture industry can explore partnerships with skincare brands to supply botanical ingredients and contribute to sustainable farming practices. - **Beauty Retail Industry:** The beauty retail industry can promote themed skincare sets as a way to provide customers with curated collections that address their specific skincare concerns. ## Related on Trend Hunter - [African Botanical Skincare](https://www.trendhunter.com/trends/lovemore.md) - [Naturally Powered Skincare](https://www.trendhunter.com/trends/new-lush-skincare.md) - [Skin-Loving Cruelty-Free Cosmetics](https://www.trendhunter.com/trends/skincare-makeup.md) - [Sustainably Minded Skincare](https://www.trendhunter.com/trends/iluminar-skin.md) - [African-Inspired Skincare Expansions](https://www.trendhunter.com/trends/ezali-face-care-collection.md) - [Ethical Skin-Nourishing Cosmetics](https://www.trendhunter.com/trends/beauty-kitchen-pure-collection.md) - [Heritage-Inspired Body Products](https://www.trendhunter.com/trends/santu-beauty.md) - [Sea Botanical Skincare](https://www.trendhunter.com/trends/ar-ocean.md) - [Nigerian Beauty Brands](https://www.trendhunter.com/trends/sabila-skincare.md)