# Recession Syrup Packaging The Natural Simple Syrup by Poor Man's Kitchen is Rich in Its Simplicity By Laura McQuarrie | Published 2014-07-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/natural-simple-syrup References: [thedieline](http://www.thedieline.com/blog/2014/7/15/poor-mans-kitchen) & [poormanskitchen](http://www.poormanskitchen.com/) Poor Man's Kitchen is a line of natural simple syrups that are branded with a depression-era feel. The labels feature vintage photographs and the sparseness on the bottles shows the kind of restraint that you have to have during a recession. However, even if it looks as if you are living like a peasant, the rich natural ingredients in the syrups really are more suited to royalty, or anyone today who is health-conscious. The company began crafting syrups in small batches in a Brookyln apartment, so there's definitely some authenticity to the brand name. The delicious sounding artisan flavors include very simple, straightforward names like Clove, Cinnamon and Root Beer, so you have a pretty good idea of exactly what's inside. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 42% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Depression-era Branding:** With a growing emphasis on nostalgia and authenticity, businesses could capitalize on the aesthetic appeal of Depression-era branding. - **Simple and Natural Ingredients:** Consumers are increasingly seeking products with simple and natural ingredients, offering opportunities for companies to innovate in this space. - **Handcrafted/small-batch Products:** The popularity of handcrafted and small-batch products could continue to rise, as consumers prioritize supporting local and authentic businesses. ### Sectors Adopting This - **Food and Beverage:** Companies in the food and beverage industry could adopt Depression-era branding and natural ingredients to appeal to health-conscious consumers. - **Artisanal Products:** The handcrafted, small-batch nature of Poor Man's Kitchen syrups highlights the potential for growth in the artisanal products market. - **Packaging Design:** There is an opportunity for businesses that specialize in packaging design to create unique and nostalgic looks for brands looking to take advantage of Depression-era branding. ## Related on Trend Hunter - [Clean-Label Coffee Syrups](https://www.trendhunter.com/trends/clean-label-coffee-syrup.md) - [Value-Conscious Pancake Syrups](https://www.trendhunter.com/trends/maple-crest-pancake-syrup.md) - [Zero-Proof Demerara Syrups](https://www.trendhunter.com/trends/demerara-syrup.md) - [Experimental Foodie-Inspired Drink Syrups](https://www.trendhunter.com/trends/new-monin-syrups.md) - [Mixologist-Quality Cocktail Syrups](https://www.trendhunter.com/trends/cheeky-cocktails-flavored-syrups.md) - [Accessible International Maple Syrups](https://www.trendhunter.com/trends/organic-maple-syrups.md) - [Cocktail Syrup Kits](https://www.trendhunter.com/trends/cocktail-syrup-kits.md) - [Unique Flavorful Coffee Syrups](https://www.trendhunter.com/trends/coffee-syrups1.md) - [Artisanal Pancake Syrup](https://www.trendhunter.com/trends/sovereign-syrup-sorghum.md)