# Languorous Denim Lookbooks The Natural Selection Denim 2013 Collection is Relaxed By Katie Pagnotta | Published 2013-02-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/natural-selection-denim-2013 References: [hypebeast](http://hypebeast.com/2013/2/natural-selection-denim-2013-spring-summer-lookbook) & [nsdenim](http://www.nsdenim.com/) The Natural Selection Denim 2013 collection is crisp, clean-lined and charismatic. The label went for a [relaxed lookbook feel](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit) with a handsome bearded male model and a casual white-washed setting. The vibe is raw, the clothing is simplified and the aesthetic is impeccable. Now-a-days hipsters are constantly attempting to reinvent themselves and make their looks appear carefree with a lot of thought. Natural Selection Denim cuts out the extensive preparation process and presents a series of looks that are basic and easy to mix up and coordinate. A [stonewashed denim jacket](https://www.trendhunter.com/trends/lee-and-beams-1) from the collection can easily be thrown together with a pair of slacks, jeans and buttoned-up or not to create a differing look. The Natural Selection Denim 2013 lookbook is lovely, languorous and focuses on fit, fabrication and finishing techniques. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 75% | Activity: 65% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Relaxed Lookbooks:** Opportunity to create lookbooks that showcase relaxed and effortless styles for a laid-back aesthetic. - **Simplified Clothing:** Opportunity to offer basic and easy-to-mix clothing options that cater to the needs of hipsters seeking a carefree look. - **Impeccable Aesthetic:** Opportunity to create collections that prioritize fit, fabrication, and finishing techniques for an impeccable overall aesthetic. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunities in the fashion industry by focusing on relaxed lookbooks and simplified clothing options. - **Retail:** Opportunity for retailers to curate collections that offer basic and easy-to-mix clothing options for customers looking for a carefree style. - **Photography:** Disruptive innovation opportunities in photography by capturing the laid-back aesthetic of relaxed lookbooks with a focus on fit, fabrication, and finishing techniques. ## Related on Trend Hunter - [Luxury Earth-Toned Workwear](https://www.trendhunter.com/trends/still-doesnt-matter.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Relaxed Autumn Apparel](https://www.trendhunter.com/trends/fall-2025-denim-collection.md) - [Laid-Back Modernwear](https://www.trendhunter.com/trends/digawel-springsummer-2026.md) - [Refined Utility Tailoring](https://www.trendhunter.com/trends/apresse-2026.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Organic Cotton Streetwear](https://www.trendhunter.com/trends/natura-collection.md) - [Fabric-Centric Spring Fashion Capsules](https://www.trendhunter.com/trends/sage-nation-5.md)