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# Essential Oil-Infused Scouring Powders
AspenClean’s Natural Scouring Powder Can Take on Challenges

By Kalin Ned | Published 2021-08-22 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/natural-scouring-powder
References: [cleaningproducts.aspenclean](https://cleaningproducts.aspenclean.com/collections/natural-cleaners-supplies/products/natural-superscrub-scouring-powder)

Scouring powders are a well-known household cleaning product that usually consists of an abrasive powder mixed with dry soap or detergent, soda, even bleach in some cases—but in the context of the eco-conscious, clean ingredient-forward contemporary context—is it possible to have an effective [natural scouring powder](https://www.trendhunter.com/trends/watery-sulfur-pore-cleansing-powder)? For [AspenClean](https://www.trendhunter.com/trends/natural-bathroom-cleaner), this is possible.

The Canadian company spotlights its Natural SuperScrub Scouring Powder which is infused with organic tea tree and lavender essential oils for an elevated cleaning experience. As the name might suggest, the product only uses fully natural ingredients. In addition to a pleasant smell, the essential oils also offer antibacterial and antifungal properties. Ideal for sinks, pots, pans, stoves, toilet bowls, ovens, and more, the product is tough on grease and scum—no matter how old they are.

Image Credit: AspenClean

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 33% | Activity: 37% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What Makes This Trend Stand Out

- **Natural Household Cleaning Products:** As more consumers prioritize clean ingredients and eco-consciousness, there is an opportunity for the development of natural household cleaning products infused with essential oils, like AspenClean's Natural SuperScrub Scouring Powder.
- **Antibacterial and Antifungal Cleaning Products:** The incorporation of essential oils with proven antibacterial and antifungal properties in cleaning products, opens up an opportunity for developing more effective and natural household cleaning products.
- **Multi-purpose Cleaning Products:** Given the versatility of AspenClean's Natural SuperScrub Scouring Powder, there is an opportunity to innovate eco-friendly, multi-purpose household cleaning products that can tackle various surfaces and materials with great results.

### Sectors Adopting This

- **Household Cleaning Industry:** The household cleaning industry has an opportunity to innovate and create natural cleaning products that use essential oils, as consumers become more environmentally conscious and value clean, non-toxic ingredients.
- **Aromatherapy Industry:** As essential oils gain more popularity and recognition for their potential antibacterial and antifungal properties, there is an opportunity for the aromatherapy industry to expand its offerings to include essential oils for household cleaning purposes.
- **Natural Products Industry:** The natural products industry, which includes household cleaning products, has ample opportunity to create more natural, eco-friendly cleaning solutions that leverage the benefits of essential oils for cleaning and disinfecting purposes.

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