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# Instructional Yoga Mats
This Yoga Natural Rubber Mat Features Numbers to Ensure Optimal Placement

By Michael Hemsworth | Published 2016-02-05 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/natural-rubber-mat
References: [thegadgetflow](http://thegadgetflow.com/portfolio/yoga-natural-rubber-mat-numbers-yoga-mat/) & [fancy.to](http://fancy.to/zjeim2)

The number of consumers practicing yoga has skyrocketed in recent years, which the Yoga Natural Rubber Mat looks to help and enable with a number of innovative features. Aside from being a comfortable mat that's 25% larger than traditional ones, the [yoga mat](https://www.trendhunter.com/trends/yoga-capsule-collection) is outfitted with a number system to help new users with foot and hand placement.

As consumers seek out ways to incorporate [healthier habits](https://www.trendhunter.com/trends/yoga-streaks) into their schedule, products like the Yoga Natural Rubber Mat that enable easy, individual ways to stay active are becoming more popular.

Each mat comes bundled with a DVD with detailed information and instructions on the [30 fundamental poses in yoga](https://www.trendhunter.com/trends/les-mills-yoga) to help jumpstart training without the need to find a class or group.

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 73% | Activity: 77% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### Why This Trend Is Growing

- **Rise in Yoga Practice:** Disruptive innovation opportunity: Develop personalized yoga accessories and technology to enhance the yoga experience for individual practitioners.
- **Innovative Yoga Mats:** Disruptive innovation opportunity: Create yoga mats with integrated technology, such as sensors or visual aids, to guide users and improve their yoga practice.
- **Convenient Home Fitness Solutions:** Disruptive innovation opportunity: Design and market fitness products that provide convenience and accessibility for individuals to stay active and healthy at home.

### Industries Being Reshaped

- **Health and Wellness:** Disruptive innovation opportunity: Develop innovative products and services that cater to the growing demand for health and wellness practices, such as yoga.
- **Fitness Equipment Manufacturing:** Disruptive innovation opportunity: Explore the integration of technology and smart features in fitness equipment, including yoga mats, to enhance user experience and engagement.
- **Home Fitness Solutions:** Disruptive innovation opportunity: Create and market home fitness solutions that provide convenience and flexibility for individuals seeking to stay active without needing to attend classes or join groups.

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