# Spacey Chip Packaging Earth Control Natural Potato Chips Flavors Are Really Out of This World By Laura McQuarrie | Published 2014-07-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/natural-potato-chips References: [thedieline](http://www.thedieline.com/blog/2014/7/11/earth-control-brand-identity-packaging) & [earthcontrol.dk](http://earthcontrol.dk/) Earth Control is a Danish brand of natural potato chips with a mission to show off the craft of making [hand-cooked potato chips](https://www.trendhunter.com/trends/salty-dogs). Building off the spacey theme of the brand's name, each of the [unusual chip flavors](https://www.trendhunter.com/trends/new-walkers-crisps-flavors) is presented like its own universe that's totally out of this world. This includes flavors like blue cheese, wasabi and black licorice. To showcase the natural products, packaging is very natural, with just a few key colors and illustrations on a simple brown chip bag. Each different flavor is color coded and each planet beneath the Earth Control logos show the different kinds of things that are on each planet. Naturally, the packaging for [sea salt](https://www.trendhunter.com/trends/westons-family-farms-organic-potato-chips) features a sailboat, while the Taste of Wasabi pays tribute to architecture and elements from Japan. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 60% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Space-themed Packaging:** Innovative packaging designs that take inspiration from space could attract a new audience for brands looking to stand out. - **Unconventional Flavor Pairings:** Brands can experiment with unexpected flavor combinations to differentiate themselves from competitors and appeal to adventurous consumers. - **Natural and Hand-cooked Snacks:** With consumers increasingly concerned about health and wellness, there is an opportunity for brands to offer natural and artisanal snacks as an alternative to traditional processed snacks. ### Industries Being Reshaped - **Food and Beverage:** Food and beverage brands can leverage creative packaging and unique flavor combinations to stand out in a crowded market and appeal to adventurous consumers. - **Consumer Packaged Goods:** Consumer packaged goods companies can explore natural and artisanal product offerings to meet the growing demand for health-conscious and locally-sourced products. - **Design and Packaging:** Design and packaging firms can work with brands to create eye-catching and memorable packaging designs that tell a story and capture consumer attention. ## Related on Trend Hunter - [All-Organic Potato Chips](https://www.trendhunter.com/trends/humble-potato-chips.md) - [Pea-Powered Protein Chips](https://www.trendhunter.com/trends/utopea-ah.md) - [Celebratory Solar Eclipse Chips](https://www.trendhunter.com/trends/sunchips-solar-eclipse.md) - [Retro-Inspired Tortilla Packaging](https://www.trendhunter.com/trends/tortilla-packaging.md) - [Travel-Inspired Snack Chips](https://www.trendhunter.com/trends/seven-continents-snacks.md) - [Spicy Hemp Potato Chips](https://www.trendhunter.com/trends/cannabis-potato-chips.md) - [3D Potato Bites](https://www.trendhunter.com/trends/3d-potato-bites.md) - [Intergalactic BBQ Snack Chips](https://www.trendhunter.com/trends/space-raiders-saucy-bbq.md) - [Boldly Flavored Chickpea Chips](https://www.trendhunter.com/trends/flavored-chickpea-chip.md)