# Free-From All-Natural Pillows SkinnyPillow is Made Without Chemicals & Synthetic Materials By Laura McQuarrie | Published 2019-05-03 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/natural-pillow References: [prnewswire](https://www.prnewswire.com/news-releases/the-plant-based-skinnypillow-set-to-challenge-the-sleep-market-to-go-natural-300843524.html) & [kickstarter](https://www.kickstarter.com/projects/skinnypillow/skinnypillow-the-all-natural-pillow) SkinnyPillow is introducing itself to the world as an all-natural pillow that's free from chemicals, animal parts and synthetic materials. The pillow is filled with a kapok cotton fill and comes wrapped in a [breathable organic cotton fabric cover](https://www.trendhunter.com/trends/aloe-vera-pillow-cover). The luxurious pillow makes the most of kapok, which is called the "king of cotton," as it is not only environmentally friendly but also [naturally hypoallergenic](https://www.trendhunter.com/trends/pause-sleep-copper-pillow), water repellent and warm. The SkinnyPillow is offered in different varieties that can be customized by the amount of fill included in ultra-soft, soft, medium and firm varieties. Although people spend a significant amount of their lives sleeping, many people are still using [toxic pillows, mattresses](https://www.trendhunter.com/trends/the-ultimate-snooze) and other bedding materials that are not supportive of their health in the long-term. SkinnyPillow is on a mission to change the nature of the sleep market with its all-natural products. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 36% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### Key Themes Behind This Trend - **All-natural Pillows:** The trend towards all-natural pillows presents an opportunity for companies to develop innovative sleep products made without chemicals and synthetic materials. - **Chemical-free Bedding:** The demand for chemical-free bedding provides a disruptive innovation opportunity for companies to create mattresses and other sleep products that prioritize health and well-being. - **Customizable Sleep Products:** The trend towards customizable sleep products opens up opportunities for companies to create personalized pillows and mattresses that cater to individual comfort preferences. ### Where This Applies - **Bedding Industry:** The bedding industry can leverage the trend towards all-natural pillows and create innovative products that align with consumer demand for healthier sleep options. - **Health and Wellness Industry:** The health and wellness industry can tap into the demand for chemical-free bedding and develop products that promote a more natural and supportive sleep environment. - **Textile Industry:** The textile industry has a disruptive innovation opportunity to create innovative fabrics and materials for all-natural pillows and chemical-free bedding, meeting the needs of eco-conscious consumers. ## Related on Trend Hunter - [Environmentally Conscious Bamboo Pillows](https://www.trendhunter.com/trends/bamboo-down.md) - [Ergonomic Washable Pillows](https://www.trendhunter.com/trends/new-silicone-pillow.md) - [Cotton Side-Sleeper Pillows](https://www.trendhunter.com/trends/cotton-sidesleeper-pillow.md) - [Cooling Eucalyptus Pillows](https://www.trendhunter.com/trends/eucalyptus-pillow.md) - [Premium Pillow Designs](https://www.trendhunter.com/trends/premium-pillow.md) - [Ultra-Soft Convertible Pillows](https://www.trendhunter.com/trends/butterfly-sleep-pillow.md) - [Sustainable Hotel Brand Pillows](https://www.trendhunter.com/trends/marriott-down-alternative-eco-pillow.md) - [Customizable Side-Specific Pillows](https://www.trendhunter.com/trends/sleep-artisan-luxury-side-sleeper-pillow.md) - [Supportive Machine-Washable Pillows](https://www.trendhunter.com/trends/heroic-sleep-pillow.md)