# Natural Pet Toothpastes Tartar Shield® Spotlights Its Pro Care Natural Pet Toothpaste By Kalin Ned | Published 2025-11-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/natural-pet-toothpaste References: [businesswire](https://www.businesswire.com/news/home/20251117759410/en/Tartar-Shield-Natural-Pet-Toothpaste-Granted-VOHC-Seal-of-Acceptance)  The Tartar Shield Pro Care Natural [Pet](https://www.trendhunter.com/trends/pet-day-essentials) Toothpaste is a pet oral hygiene product that recently received a formal recognition of efficacy from the [Veterinary Oral Health Council](https://www.trendhunter.com/trends/wellness-pet), an organization whose recommendations are ratified by the [American Veterinary Dental College](https://www.trendhunter.com/trends/sciencebacked-odor-removers). This accreditation is based on clinical studies conducted according to the council's protocols, which verified the product's capacity to decrease the buildup of tartar and plaque, as well as reduce bad breath in dogs. These results were achieved through the topical application of the paste without the necessity of using a toothbrush. The Tartar Shield Pro Care Natural Pet Toothpaste is formulated using coconut oil and spotlighting natural or nature-derived ingredients. Ellen Lowery, DVM, PhD, Director of the VOHC, notes: “Tartar Shield® has demonstrated a strong commitment to scientific rigor and to supporting the VOHC’s mission to provide assurance of clinical efficacy for pet oral care." Image Credit: Tartar Shield ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 17% | Activity: 20% | Freshness: 55% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What Makes This Trend Stand Out - **Natural Oral Care Solutions for Pets:** The emergence of natural pet toothpastes leverages plant-based ingredients to provide eco-friendly and chemical-free oral care solutions for pets. - **Toothbrush-free Dental Products:** Innovative pet dental products that eliminate the need for a toothbrush are gaining traction, offering easier and stress-free oral care options for pet owners. - **Veterinary-approved Pet Products:** The increasing demand for scientifically backed pet products is driving companies to seek veterinary approvals, enhancing market trust and product credibility. ### Sectors Adopting This - **Pet Care Products:** The evolving landscape of pet care products is being shaped by consumer interest in natural and effective solutions for pet well-being. - **Veterinary Healthcare:** This industry sees opportunities in collaborating with product manufacturers to endorse and certify health-focused pet products. - **Eco-friendly Consumer Goods:** The growth in consumer demand for eco-friendly and sustainable goods extends to the pet products industry, focusing on natural ingredient formulations. ## Related on Trend Hunter - [Seaweed-Based Dental Supplements](https://www.trendhunter.com/trends/dental-powder.md) - [Natural Whitening Toothpastes](https://www.trendhunter.com/trends/whiten-toothpaste.md) - [Postbiotic Dog Dental Chews](https://www.trendhunter.com/trends/pupgum.md) - [Postbiotic Dog Dental Powders](https://www.trendhunter.com/trends/doggie-dental-powder.md) - [Prebiotic Dental Sticks](https://www.trendhunter.com/trends/dental-sticks-for-dogs.md) - [pH-Elevated Toothpastes](https://www.trendhunter.com/trends/carifree-naturals-kids-toothpaste.md) - [Kelp-Powered Dental Chews](https://www.trendhunter.com/trends/daily-dental-support.md) - [Premium Dental Dog Chews](https://www.trendhunter.com/trends/dental-dog-chew.md) - [Kid-Friendly Oral Care Solutions](https://www.trendhunter.com/trends/kids-toothpaste.md)