# Earthy Aloe Packaging Aruba Aloe's Carries Its Philosophy from Natural Packaging to Products By Laura McQuarrie | Published 2015-06-05 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/natural-packaging References: [indystar](http://www.indystar.com/story/entertainment/2015/05/29/fresh-face-new-broad-ripple-shop-offers-natural-beauty-brands/28159585/) & [arubaaloe](http://arubaaloe.com/) After realizing that many consumers are now looking for organic and natural products, the owner of the Eva Maison boutique, Josh Posner, developed the organic Aruba Aloe line, complete with [natural packaging](https://www.trendhunter.com/trends/folie). Aruba Aloe is the signature line of the Eva Maison boutique in Indianapolis, where it is perfectly at home amidst rustic tables and an atmosphere that's described as "[Sephora](https://www.trendhunter.com/trends/eol-skincare) meets [Whole Foods](https://www.trendhunter.com/trends/kuumba)—but more upscale." The products in the line include everything from makeup to skin, hair and sun care products, nail polishes, fragrance and even a few gift items. The family-owned business sources aloe from its 150-acre fields, cutting the plants in the morning and packaging it in the afternoon in eco-friendly containers. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 71% | Activity: 85% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Organic Products:** Expanding the use of organic ingredients and natural packaging in various industries, such as skincare and beauty, presents opportunities for disruptive innovation. - **Eco-friendly Packaging:** The demand for eco-friendly packaging in industries like personal care and gift items creates opportunities for disruptive innovation in sustainable packaging solutions. - **Farm-to-table Sourcing:** Implementing a farm-to-table sourcing approach, as seen in Aruba Aloe's line, offers disruptive innovation potential in industries that rely on natural ingredients and materials. ### Industries Being Reshaped - **Skincare and Beauty:** The skincare and beauty industry can explore disruptive innovation options by incorporating organic products and natural packaging into their offerings. - **Personal Care:** Incorporating eco-friendly packaging solutions in the personal care industry presents disruptive innovation opportunities to address consumer preferences for sustainable options. - **Gift and Fragrance:** The gift and fragrance industry can embrace disruptive innovation by adopting eco-friendly packaging and sourcing practices, capturing the eco-conscious consumer segment. ## Related on Trend Hunter - [Performance Plant-Powered Bodycare](https://www.trendhunter.com/trends/nature-of-things.md) - [Natural Wellness Product Ranges](https://www.trendhunter.com/trends/alevan-botanica.md) - [Ocean Plastic-Made Skincare Packaging](https://www.trendhunter.com/trends/new-landscapes-collection.md) - [Marine Biotech Skincare](https://www.trendhunter.com/trends/dulcie.md) - [Complexion-Improving Aloe Gels](https://www.trendhunter.com/trends/aloe-gel.md) - [Aloe-Made Washable Draped Textiles](https://www.trendhunter.com/trends/aloe-fabric.md) - [Modernized Eco Beverage Packaging](https://www.trendhunter.com/trends/aroma-bottle.md) - [All-Natural Fragrance Collections](https://www.trendhunter.com/trends/arran-naturals.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md)