# Vegan-Friendly Mattresses Avocado Created a Natural, Organic Mattress That's Free from Wool By Laura McQuarrie | Published 2019-05-03 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/natural-organic-mattress References: [vegnews](https://vegnews.com/2019/5/avocado-green-mattress-debuts-first-wool-free-vegan-line) & [avocadogreenmattress](https://www.avocadogreenmattress.com/shop/avocado-vegan-mattress/?variant=twin) Avocado is known for its natural, organic mattresses that are luxurious, non-toxic and eco-friendly—and now, the brand is introducing the Avocado Vegan Mattress. According to Avocado, its new vegan-friendly product is "exactly the same as our Avocado Green Mattress, but uses cotton instead of wool." The vegan mattress is made with [organic certified latex and cotton](https://www.trendhunter.com/trends/yumeko) and it is free from polyurethane foams, polyester and toxic fire retardants. Additionally, the mattress boasts natural cushioning and a system that supports the body's [pressure points and back](https://www.trendhunter.com/trends/performancedriven-mattress). The green mattress by the brand is largely recyclable and biodegradable, unlike many other options on the market. Beyond food and beverages that are in compliance with a plant-based diet, many brands are venturing into the creation of other products that support a [cruelty-free vegan lifestyle](https://www.trendhunter.com/trends/vegan-slippers). ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 38% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Vegan Mattresses:** Opportunity for brands to develop natural, organic mattresses that are free from animal-based materials and toxic substances. - **Cruelty-free Products:** Opportunity for brands to create non-animal tested and cruelty-free products to cater to the vegan market. - **Sustainable Mattresses:** Opportunity for brands to produce recyclable and biodegradable mattresses, reducing environmental impact. ### Where This Applies - **Mattress Manufacturing:** Mattress manufacturers can innovate by incorporating vegan-friendly and sustainable materials into their product lines. - **Home Furnishings:** Home furnishing brands can tap into the demand for cruelty-free and sustainable products by offering vegan-friendly mattresses. - **Eco-friendly Lifestyle:** Businesses focusing on promoting eco-friendly lifestyles can cater to the vegan market by offering sustainable and cruelty-free products. ## Related on Trend Hunter - [Dual-Sided Organic Crib Mattresses](https://www.trendhunter.com/trends/organic-crib-mattress1.md) - [Plush Organic Mattresses](https://www.trendhunter.com/trends/the-ultimate-snooze.md) - [Luxury Vegan Hotel Rooms](https://www.trendhunter.com/trends/mandarin-oriental-1.md) - [PETA-Approved Leather Alternatives](https://www.trendhunter.com/trends/biodegradable-leather-alternative.md) - [Health-Conscious All-Foam Mattresses](https://www.trendhunter.com/trends/amerisleep-as5.md) - [Paper-Wrapped Mattresses](https://www.trendhunter.com/trends/earthfoam.md) - [Luxury Vegan Bath Tissues](https://www.trendhunter.com/trends/wholeroll.md) - [Galaxy-Themed Vegan Yoga Mats](https://www.trendhunter.com/trends/vegan-yoga-mat.md) - [Sustainable Hemp Bedding](https://www.trendhunter.com/trends/casa-parini.md)