# Optimistic Paint Colors 'Natural Optimism' was Created by Twinings Infusions and Pantone By Joey Haar | Published 2017-04-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/natural-optimism References: [twinings](https://www.twinings.co.uk/tea/fruit-herbal) For most people today — both in the UK and around the world — times feel tough, and the new 'Natural Optimism' paint color is designed to help bring people out of their incessant slump. The color, which was created by [Twinings Infusions](https://www.trendhunter.com/trends/twinings-superblends) in collaboration with the [Pantone Color Institute](https://www.trendhunter.com/trends/pantone-color-of-the-year-2022), reminds [Brits](https://www.trendhunter.com/trends/pladis-seasonal-products) of the simple pleasures. According to research, two thirds of Brits report that unsettling global events have left them feeling less optimistic about life as a whole. A result of this seeping pessimism is that Brits opt for darker colors, with nearly a third of them admitting to wearing dark clothing when they feel less optimistic. To restore some optimism to the UK, Twinings Infusions worked with the Pantone Color Institute to create Natural Optimism, a cheery blue color based off of the sky and blooming flowers (sights that over half of Brits say make them feel most optimistic.) ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 77% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Optimistic Paint Colors:** Creating paint colors that evoke optimism and positivity to counteract the prevailing pessimism. ### Industries Being Reshaped - **Home Decor Industry:** Opportunity for home decor companies to develop paint color collections that promote optimistic and uplifting atmospheres. - **Fashion Industry:** The fashion industry can explore incorporating brighter and more uplifting colors into their collections to counteract negative emotions and instill positivity. - **Wellness Industry:** Wellness companies can utilize the power of color psychology to create products and environments that promote feelings of optimism and well-being. ## Related on Trend Hunter - [Color-Informed Hospitality Experiences](https://www.trendhunter.com/trends/pantone-x-mandarin-oriental.md) - [Colorful Emotion-Evoking Decor Series](https://www.trendhunter.com/trends/hm-home-and-pantone.md) - [Color-Themed Teas](https://www.trendhunter.com/trends/tealeaves-x-pantone.md) - [Neutral Sticky Notes](https://www.trendhunter.com/trends/postit-x-pantone.md) - [Color-Centric Calming Fragrances](https://www.trendhunter.com/trends/pura-x-pantone-cloud-dancer.md) - [Color Appreciation Campaigns](https://www.trendhunter.com/trends/radiant-lilac.md) - [Inspiring Food Color Reports](https://www.trendhunter.com/trends/oterra-color-trends-2025.md) - [Colorful Sampling Windows](https://www.trendhunter.com/trends/pink-refresh-window.md) - [Pillowy Annual Color Forecasts](https://www.trendhunter.com/trends/pantone-114201-cloud-dancer.md)