# Natural Breath Mints Simply Gum is Unveiling a New Collection of Natural Mints By Laura McQuarrie | Published 2017-03-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/natural-mint References: [foodbusinessnews.net](http://www.foodbusinessnews.net/articles/news_home/New-Product-Launches/2017/03/Simply_Gum_unveiling_mints_at.aspx?ID={7D4D1152-2672-4D5A-A9BB-C598F7B49270}) & [simplygum](https://www.simplygum.com/) As well as being able to enjoy Simply Gum's [chewing gum products](https://www.trendhunter.com/trends/remineralizing-chewing-gum) in natural flavors like mint, ginger and cinnamon, consumers will now have the chance to freshen their breath in a new way thanks to its natural mint collection. Unveiled at this year's Natural Products Expo West, the all-new [natural mints](https://www.trendhunter.com/trends/extrastrength-breath-freshener) are made with just three to four simple ingredients—sugar, flavor and calcium stearate. One of the ways that Simply Gum has succeeded in making itself stand out as a producer of premium, natural gum is that it has reached consumers through unconventional retail channels. As Simply Gum founder Caron Proschan says: "I think we will continue to pursue alternative channels [...] whether it’s retail or fast-casual dining or whatever it may be, because we have the advantage of being able to be purchased in so many more types of stores than conventional gum." ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 63% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Natural Flavored Products:** Opportunity to develop and market natural flavored products in various industries. - **Simplification of Ingredients:** Innovation opportunity to create products with a simplified ingredient list. - **Alternative Retail Channels:** Potential for disruptive innovation in reaching consumers through unconventional retail channels. ### Sectors Adopting This - **Food and Beverage:** Innovative opportunities for natural flavored food and beverage products. - **Personal Care:** Development of natural breath mints for freshening breath in the personal care industry. - **Retail:** Revolutionizing the retail industry by exploring alternative distribution channels for natural gum and mints. ## Related on Trend Hunter - [Better-for-You Sugarless Gums](https://www.trendhunter.com/trends/plant-based-chewing-gum.md) - [DTC Clean Label Chocolates](https://www.trendhunter.com/trends/simply-candy.md) - [Plant-Powered Sugarless Gums](https://www.trendhunter.com/trends/refresh-gum.md) - [Functional Breath Mints](https://www.trendhunter.com/trends/nude-mints.md) - [Paper-Made Gum Packaging](https://www.trendhunter.com/trends/mentos-pure-fresh-gum-packaging.md) - [Popping Breath Mints](https://www.trendhunter.com/trends/breathrox-breath-mints.md) - [Oil-Based Breath Serums](https://www.trendhunter.com/trends/oilbased-breath-serum.md) - [Dual-Roll Chewing Gums](https://www.trendhunter.com/trends/mentos-pure-fresh-duo-packs.md) - [Unconventional Breath Fresheners](https://www.trendhunter.com/trends/breath-fresheners.md)