# Himalayan Mineral Beverages Himalayan Natural Mineral Water Boasts a Smooth Taste and Balanced pH By Laura McQuarrie | Published 2018-04-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/natural-mineral-water References: [businesswire](https://www.businesswire.com/news/home/20180402005267/en) & [cts.businesswire](http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.himalayanmineralwater.com&esheet=51781498&newsitemid=20180402005267&lan=en-US&anchor=www.himalayanmineralwater.com&index=2&md5=1f7462e055111d5494168b8f045105b5) [Himalayan Natural Mineral Water](https://www.trendhunter.com/trends/partysmart-electrolytes) is debuting in the United States as a pH-balanced, electrolyte- and mineral-rich new beverage that is filtered by a 20-year journey through the Himalayan Mountains. As the brand describes, every drop of "the water arrives in a confined aquifer 400 feet below ground, where it remains in its natural state, impermeable to bacteria." As the water is passed through natural layers of rock, sat and silt, it is filtered and becomes packed with various minerals, such as magnesium, calcium and sodium. In a partnership between the [Tata Waters](https://www.trendhunter.com/trends/wokd) and the [Talking Rain Beverage Company](https://www.trendhunter.com/trends/sparkling-ice-caffeine-soda-shoppe), Himalayan Natural Mineral Water is setting itself apart as a premium Indian consumer goods brand that's targeting the American market. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 19% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Premium Water:** Opportunity for disruptive innovation: Develop innovative packaging and branding strategies to differentiate premium water brands in the competitive beverage industry. - **Natural Mineral Water:** Opportunity for disruptive innovation: Explore technologies and processes to enhance the extraction and preservation of natural mineral water, offering unique health benefits to consumers. - **International Consumer Goods:** Opportunity for disruptive innovation: Develop distribution channels and market entry strategies to introduce international consumer goods brands to new markets, tapping into consumer curiosity for exotic products. ### Who This Affects Most - **Beverage Industry:** Opportunity for disruptive innovation: Harness emerging trends in flavor profiles, production methods, and sustainability practices to create innovative beverages that cater to evolving consumer preferences. - **Packaging Industry:** Opportunity for disruptive innovation: Utilize sustainable and biodegradable packaging materials to address growing consumer concerns about environmental impacts in the beverage industry. - **International Trade Industry:** Opportunity for disruptive innovation: Leverage digital platforms and logistics solutions to facilitate and streamline international trade processes, enabling efficient import and export of consumer goods between countries. ## Related on Trend Hunter - [Private Label Sparkling Waters](https://www.trendhunter.com/trends/rocky-mountain-sparkling-spring-water.md) - [Norwegian Mineral Waters](https://www.trendhunter.com/trends/premium-bottled-water.md) - [Ionized Alkaline Waters](https://www.trendhunter.com/trends/ionized-alkaline.md) - [Vitamin-Infused Alkaline Waters](https://www.trendhunter.com/trends/aqua-nobel.md) - [Vietnamese Mineral Beverages](https://www.trendhunter.com/trends/natural-alkaline-mineral-water.md) - [Hydrogen-Infused Sparkling Waters](https://www.trendhunter.com/trends/hydrogeninfused-sparkling-water.md) - [CBD-Infused Bottled Waters](https://www.trendhunter.com/trends/purified-bottled-water.md) - [Flavor-Enhanced Spring Waters](https://www.trendhunter.com/trends/flavoured-still-water.md) - [Next-Generation Hydration Beverages](https://www.trendhunter.com/trends/raw-hydrate.md)