# Wholesome Eco Mattresses Novosbed’s Natural Mattress and Pillow Soothe You and the Environment By Laura McQuarrie | Published 2014-04-23 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/natural-mattress References: [novosbed](http://www.novosbed.com/) In celebration of Earth Day, North American brand [Novosbed](http://www.novosbed.com/) is launching an All-Natural mattress and pillow line. Sleeping consumes a huge part of our lives, but the act is more than just about lying dormant in bed; it’s a time for the body to repair and rejuvenate itself, but if you’re sleeping on a mattress filled with toxins, this just seems to defeat the purpose entirely. Many mattresses are laden with chemical flame-retardants like PBDEs, which are known to disrupt hormones and increase the risks for cancer, reproductive problems, as well as other health issues. Novosbed’s [All-Natural foam mattress and pillow](https://www.trendhunter.com/trends/performancedriven-mattress) are derived from naturally-sourced talalay latex (which comes from tree sap) and [organic cotton](https://www.trendhunter.com/trends/yumeko). Naturally, the line is CertiPUR-US approved and designed to keep [allergens and dust mites](https://www.trendhunter.com/trends/supportive-mattress1) away. What better way to celebrate Earth Month than to be able to rest easy, knowing that you’re caring for your own health as well as the planet? ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 62% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **All-natural Mattresses:** Opportunity to disrupt the mattress industry by offering mattresses made from organic materials and free from toxins. - **Chemical-free Sleep:** Opportunity to innovate in the sleep industry by creating products that are free from harmful chemicals and promote overall health and well-being. - **Eco-friendly Bedding:** Opportunity to disrupt the bedding industry by offering sustainable and environmentally-friendly bedding options. ### Industries Being Reshaped - **Mattress Industry:** Opportunity for mattress companies to pivot towards producing eco-friendly and chemical-free mattresses. - **Sleep Industry:** Opportunity for sleep-related companies to develop innovative products that prioritize health and wellness. - **Bedding Industry:** Opportunity for bedding companies to create eco-friendly and sustainable bedding options to meet the growing demand for environmentally-conscious products. ## Related on Trend Hunter - [Affordable Organic Mattresses](https://www.trendhunter.com/trends/organic-mattress.md) - [Premium Pillow Designs](https://www.trendhunter.com/trends/premium-pillow.md) - [Organic Cotton Pillow Collections](https://www.trendhunter.com/trends/organic-cotton-pillow.md) - [Renewable Mattress Programs](https://www.trendhunter.com/trends/renewable-mattress.md) - [Temperature-Regulating Memory Foam Mattresses](https://www.trendhunter.com/trends/memory-foam-mattress1.md) - [Health-Conscious All-Foam Mattresses](https://www.trendhunter.com/trends/amerisleep-as5.md) - [Paper-Wrapped Mattresses](https://www.trendhunter.com/trends/earthfoam.md) - [Soothing Body Pillows](https://www.trendhunter.com/trends/soothing-body-pillow.md) - [Dual-Sided Organic Crib Mattresses](https://www.trendhunter.com/trends/organic-crib-mattress1.md)