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# Seashell-Based Clay Ceramics
Natural Material Studio Designed Shellware Made from Seashells

By Elena Rahman | Published 2021-07-15 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/natural-material-studio
References: [dezeen](https://www.dezeen.com/2021/07/15/natural-material-studio-shellware-ceramics-noma/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+dezeen+%28Dezeenfeed%29) & [naturalmaterialstudio](https://naturalmaterialstudio.com/)

Bonnie Hvillum is the designer behind [Natural Material Studio's](https://www.trendhunter.com/trends/white-utopia) [seashell-based ceramics](https://www.trendhunter.com/trends/nicol-morales). The conceptual design is made from powdered seashells from Denmark's Noma restaurant. The restaurant and the design studio teamed up to innovate the Shellware project to reduce [seafood waste](https://www.trendhunter.com/trends/sungai-carafe).

Based in Copenhagen, the design team is known for its locally sourced produce. With help from ceramicist Esben Kaldahl, the seashell-based material is made specifically from leftover scallop and other seafood shells. The project included several experts to make a well-rounded research and design team, including experts from Kristineberg Marine Center in Sweden. Hvillum learned that excessive heat could turn the calcium carbonate seashells into calcium oxide. When heat-treating the shells to 900 degrees, the base material turns to powder, similar to bone ash used to make bone china.

Image Credit: Natural Material Studio / Dezeen

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 67% | Activity: 40% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Key Themes Behind This Trend

- **Seashell-based Ceramics:** Creating ceramics from leftover seashells presents an opportunity for sustainable and eco-friendly design solutions.
- **Reducing Seafood Waste:** Using seashells from leftover seafood presents an opportunity to reduce waste and create new value from existing resources.
- **Locally Sourced Materials:** Using locally sourced materials, such as seashells, presents an opportunity to reduce transportation costs and support local economies.

### Where This Applies

- **Food & Hospitality:** Restaurants and food producers can partner with designers to create innovative solutions for their waste products.
- **Ceramics & Pottery:** Ceramicists and pottery companies can explore the use of seashells as a new and unique material for their products.
- **Sustainability & Environmentalism:** Companies and organizations focused on sustainability and environmentalism can promote and support the use of seashells as a sustainable material in various industries.

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