# Free Beer Birthday Promotions Natural Light Will Rebate Beer Purchases for 21st Birthdays By Daniel Johnson | Published 2020-01-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/natural-light1 References: [mobilemarketer](https://www.mobilemarketer.com/news/natural-light-offers-free-beer-to-anyone-reaching-drinking-age/570187/) & [naturallight](https://www.naturallight.com/) [Natural Light](https://www.trendhunter.com/trends/natural-light-beer-is), which is owned by Anheuser-Bush Inbev, is now offering [free beer](https://www.trendhunter.com/trends/go-for-dos) to people who are turning 21. Consumers who reach legal drinking age are able to submit pictures of their receipt to the company website, and following that they will receive a rebate. Natural Light is also requesting consumers to share photos of their 21st birthday on social media, using the #NattyBDay hashtag. On the 21st day of each month, the company will also post the photos that consumers shared to the Natural Light social media accounts. Rebating customers who purchase Natural Light beer for their 21st birthday could entice younger consumers to purchase the product. Additionally sharing photos to social media will showcase others purchasing products from the brand. Image Credit: Natural Light ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 25% | Activity: 49% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Rebate Promotions:** Promoting rebate offers for specific milestones, such as 21st birthdays, can attract new customers and increase brand loyalty. - **Social Media Marketing:** Encouraging consumers to share photos on social media using a branded hashtag can generate user-generated content and increase brand visibility. - **Targeting Younger Consumers:** Offering incentives tailored towards younger consumers, like free beer for 21st birthdays, can capture their attention and create long-term brand relationships. ### Where This Applies - **Alcoholic Beverages:** The alcoholic beverages industry can implement rebate promotions and leverage social media to engage with younger consumers and boost sales. - **Marketing and Advertising:** Marketing and advertising agencies can develop strategies that combine rebate promotions and social media marketing to reach and influence younger target audiences. - **Consumer Goods:** Consumer goods companies can explore targeted promotions, like freebies for milestone birthdays, to attract younger customers and generate positive brand experiences. ## Related on Trend Hunter - [Rainy-Day Beer Giveaways](https://www.trendhunter.com/trends/natural-light-beer-is.md) - [Beer-Branded Mullet Initiatives](https://www.trendhunter.com/trends/free-beer-2.md) - [Celebratory Complimentary Beers](https://www.trendhunter.com/trends/complimentary-beers.md) - [Celebratory Wine Rebates](https://www.trendhunter.com/trends/stella-rosa-wines.md) - [Celebratory Free Beers](https://www.trendhunter.com/trends/samuel-adams.md) - [Localized Beer-Fridge Campaigns](https://www.trendhunter.com/trends/the-neighborator.md) - [Beer-Brand Holiday Campaigns](https://www.trendhunter.com/trends/garageflage-line.md) - [Confession-Rewarding Beer Campaigns](https://www.trendhunter.com/trends/juicy-canfessions.md) - [Dine-Out Beer Promotions](https://www.trendhunter.com/trends/brewdog-onpack-promotion.md)