# Stunning Bioluminescent Captures The Natural Light Series Features Underwater Creatures By Leslie Chen | Published 2011-12-24 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/natural-light References: [notcot.org](http://www.notcot.org/post/45148/) & [nytimes](http://www.nytimes.com/slideshow/2011/12/20/science/20BIO-14.html) If you lie awake at night fearing things that lurk in the dark, the Natural Light photo series may not help much at putting your mind at ease. Captured by Edith Widder, the Natural Light series features [bioluminescent creatures found in the sea](https://www.trendhunter.com/trends/echoes-of-the-deep) to raise awareness on the harms of pollution. From shrimp that produces a luminous liquid from its mouth to [worms that glow underwater](https://www.trendhunter.com/trends/glow-in-the-dark-water-bottle), the organisms that live in the oceans are as captivating as they are mysterious. Let the Natural Light photo series take you into a beautiful underwater world where things aren’t always what they seem. **Implications** - Shoppers are attempting to stay connected to more organic elements by purchasing products that feature a [natural resource of some kind](https://www.trendhunter.com/trends/soli). Companies attempting to break into an audience focused on the environment could develop more items highlighting green-friendly aspects. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 83% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Bioluminescent Art:** Opportunities for artists and designers to experiment with incorporating bioluminescent elements into their work to create stunning displays and experiences. - **Eco-tourism:** The Natural Light photo series could inspire travel companies to create tours that showcase the beauty of bioluminescent creatures and raise awareness about the harms of pollution. - **Pollution Awareness:** Businesses focused on environmentalism can use the Natural Light series as a call to action to focus on reducing pollution and protecting marine life. ### Who This Affects Most - **Art and Design:** Opportunities for artists and designers to incorporate bioluminescent elements into their work and create captivating displays and experiences. - **Travel and Tourism:** The Natural Light photo series could inspire travel companies to create tours that showcase the beauty of bioluminescent creatures and raise awareness about the harms of pollution. - **Environmentalism:** Businesses focused on environmentalism can use the Natural Light series as a call to action to focus on reducing pollution and protecting marine life. ## Related on Trend Hunter - [Glowing Water Bottles](https://www.trendhunter.com/trends/glowyld-collection.md) - [Glow-in-the-Dark Sushi Bars](https://www.trendhunter.com/trends/glow-in-the-dark-sushi-bar.md) - [Nature-Inspired Lighting Series](https://www.trendhunter.com/trends/biomes-lighting.md) - [Algae-Based Illuminators](https://www.trendhunter.com/trends/chandeliers-sconces.md) - [Indoor Gardening Glowing Petunias](https://www.trendhunter.com/trends/firefly-petunia.md) - [Organic Light Sculptures](https://www.trendhunter.com/trends/lapso.md) - [Coral-Form Lighting Capsules](https://www.trendhunter.com/trends/alherd.md) - [Biophilic Garden Lights](https://www.trendhunter.com/trends/digital-organism-lights.md) - [Ocean-Inspired Watch Collections](https://www.trendhunter.com/trends/hidden-glow.md)